Nobody's Getting Rich From Online Videos Because They Don't Know How | Unskippable - Marketing Keynote Speaker - Jim Kukral

Nobody’s Getting Rich From Online Videos Because They Don’t Know How

It’s not that there’s no money to be made in video. It’s that nobody in video knows how to make money.

No matter how you look at it, the message to professional online video producers from this data point is similar to that of our Revver video analysis: Keep your day jobs.

Um, no. See above.

I’ve been preaching this for years. Most people who do online stuff, especially entertainers, have ZERO knowledge of how to monetize. This is especially true for bloggers, but we’re talking about video bloggers now.

Robert is right too. I’ve said this a million times. It’s all about the influence in your industry.

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45n5 - December 31, 2007

I’d say the blendtec people are doing ok with video. So is the wine guy.

I think people that can attach a product/service to popular video ARE getting rich right now.

People that just have lotsa people listen to their fart jokes probably won’t.

Jim Kukral - December 31, 2007

Ok, that’s two, and I can name you about 10 more, that’s about it.

Alex - January 1, 2008

Hilarious! They all sounded like ringtones. You should find something similar to Om’s show. Very Web 2.0ish…

http://gigaom.com/2007/12/20/the-gigaom-show-22-tech-trends-2008/

claire - January 6, 2008

That was certainly a low CPM but if the main aim is to drive traffic to a bigger money site then he’s done well.

digitalnomad - January 15, 2008

Are you still liking your Flip? BTW, what is the point of pushing the video stuff if there is no money in it?

Jim Kukral - January 15, 2008

Yeah, I’m still using my flip, and loving it. There is money in video. My point was nobody knows how to get it. I do :)

digitalnomad - January 15, 2008

OK Bother…don’t keep it a secret. I joined your feed, so point me in the right direction. I don’t want to have to read all your archives from 2001.

I need to go viral…

The New Year Resolutions Are Here And 2008 = Bloggers - May 14, 2008

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Wheatgrass Powder Guy - June 13, 2008

You said…

“It’s not that there’s no money to be made in video. It’s that nobody in video knows how to make money.”

And your right

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