What's Worse? Spam Or Telemarketers? | Unskippable - Marketing Keynote Speaker - Jim Kukral

What’s Worse? Spam Or Telemarketers?

95% of ALL email sent in 2007 was spam, or so says the spam-experts.

There was a time–2004 to be precise–when spam “only” consumed 70 percent of all e-mail. Those were the good old days. Today, as Barracuda Networks’ annual spam report shows, upwards of 95 percent of all e-mail is spam. In 2001, the number was 5 percent.

Here’s the killer stat though. Bold is mine.

It has come to the point that, as a separate Barracuda survey of 261 business professionals shows, we increasingly prefer telemarketing to e-mail spam.

You know? I tend to agree. Email spam is manageable if you use the right stuff to catch it. Although, there’s nothing more annoying than getting a phone call during dinner from a predatory lender.

What’s your take? Spam or telemarketing?

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