2007 | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 2

Yearly Archives: 2007

Sony Vegas Video Resources & Tutorials

I use Sony Vegas to create my videos. I want to use Final Cut Pro (which is more elegant and fun to use), but I’m not paying for it… So I use Sony Vegas because it’s the best tool for the costs involved.

Lately I’ve been doing a lot of video editing, and trying to step up the production of the quality of my work. My friend Shawn turned me on to YouTube and showed me that there were hundreds, if not thousands, of free videos on YouTube that show how to use Sony Vegas.

Side note: When was the last time you searched YouTube for something… anything. You’d be surprised what you can find.

Back to my point. If you use Sony Vegas at all, I have some nice links for you here that showcase galleries of Vegas tips and tricks. Enjoy, and here’s to you making a video in 2008!

Blog Search Sucks – Can Anyone Save Us?

I’ve been following IceRocket for over a year now, and have written a series of posts here and other places about them. Summary: Depite the CEO Blake emailing me to tell me they are very much alive and well, I keep writing them off as dead. But perhaps I’m wrong? Blake left this comment on my blog back in April of 2007.

# Blake Rhodes on April 3rd, 2007

Jim- We are spending most of our time on trying to make updates faster and getting rid of splogs. We are a pretty small shop so at times it is tough to get everything done that we would like.

You are welcome to email or call me ANYTIME, my email is rhodes@icerocket.com , I will provide my cell if you would like to chat. I’m available 24/7.

We have made great strides in filtering out spam blogs and we feel like we do a better job at this than anyone else.

Again, ping me anytime. I am all ears if you feel like you have ideas that will better our site.

Blake

Today, Matthew Hurst posted that maybe IceRocket is coming back to life? Mark Evans makes a good call and asks if IceRocket is finally fulfilling its destiny as a vertical search engine?

IceRocket’s attempt to revive itself will be a huge challenge given its shot at success has likely come and gone, but the blog search market is still ripe with opportunity because it still doesn’t have a dominant player. Unlike general search, Google is battling for share along with Technorati, Sphere, Bloglines, etc.

Blog search is ripe for a hot, new start-up to capture the imagination of people looking for a search engine that works well. For all the investment in me-too companies in the photo-sharing and social networking markets, it’s been puzzling not see more activity in the blog search business.

Why should you or anyone care? Because blog search, even from Google, sucks. Across the board.

I’m going to email Blake, the CEO, to see what I can find out. Or perhaps he can leave a comment here.

Will IceRocket step up and save the day? Or is this just another flirt? Will someone save blog search? Stay tuned.

What Do Your Customers Really Want?

There’s an amazing guest post up over at Problogger.net from Dean Rieck.

The Secret Motivations that Drive Your Customers

A MUST read. Enjoy.

But if you’re selling things, offering services, or even just placing ads on your blog, you’re running a business. And if you’re running a business, you DO have customers. So in order to maximize the income your blog produces, you have to understand what your customers really want

I’ve been studying customer psychology for years. And from my experience, and the experience of thousands of other businesses, I’ve compiled a list of the most powerful motivations that drive buyers.

Understand these motivations and you will understand your customers.

Online Video: The Future Of Media Statements

This (see video below), my friends, is the future of making announcements or statements. There’s simply no better way to reach the world (potentially) without buying ads on TV, costing you millions of dollars.

Caught this over from 901am. Roger Clemens issues denial via YouTube.

It’s pretty easy too. Get a camera, record a video, and upload to YouTube, or your friendly video sharing site of choice. Put video on your blog and call a few journalists or send a press release. Done, easy.

YouTube Should Have Dumped Perez Hilton A Long Time Ago

So Perez Hilton is taking his videos off of YouTube after being slighted about a copyright violation. Heck, I don’t blame him. He only made about $5k from 25 million video views? I’d leave to. But that story is boring. Fine, take down your videos. Here’s his pissy YouTube video. Feh, so entertaining?

Let’s talk about his videos, because they’re crap. YouTube should have dumped them off their network a long time ago, yet, they didn’t. The question is… why?

Because YouTube is still trying to figure out what they are. On one hand they want all the juicy celebrity copyright infringed stuff, and on the other hand, they don’t. It’s time to decide GooTube.

I’ve been wanting YouTube to launch a business type channel for a long time, yet I don’t see any word about that. Where’s the love for the professionals’ Tubers?

I realize that the vast majority of your viewers want to see Britney crotch videos, but c’mon, let’s get it together, the rest of the professional world does not. It’s almost as if I feel dirty uploading video to YouTube that is somewhat professionally produced and is good quality video.

It’s time for YouTube to decide. Are you going to cater to the Perez Hilton’s of the world forever? I hope not, because I expect more. Or is it just me?

Options Besides PayPal For Micro Transactions?

Shoemoney says that there’s got to be a better way than PayPal for micro transactions. He’s right, there should be something, and I’m not talking about Google Checkout either. Shoe poses…

About once a week it seems me and David have a talk about micro payments on the web and a way to do them properly. Both of us agree it is a service badly needed but we also agree we do not want to do it =P. Right now if you want to send someone a small amount of money there just is no way to do it that makes much sense.

I am a huge fan of virtual “credits” or “points”. Basically people can cash in $10 or whatever the equiv currency would be and receive 1000 credits.. for fun lets just call them shoemoney dollars. Now people on their blogs or whatever could easily send money or “tip” other people for posts/content/whatever they like.

He goes on to use my ScratchBack.com as an example of why PayPal transaction fees well, suck. They do.

Some of you out there are like well you can do that now with things like scratchback right? Sure you can but its REALLY inefficient. Let me show you why. Just for instance I am going to use Shawn Collins blog affililate tip. As you can see I can send him $1 paypal to get a link on his blog via Scratchback:

Looking at the Paypal calculator Paypal is going to take 33% of the payment. So after Paypal takes there 1/3 of $1 and scratchback takes their 30% (I think that is their percentage but I could not find it on the site) That leaves like 40% some percent actually goes to Shawn Collins. Hrmmm

Actually, ScratchBack only takes 10% after PayPal fees Shoe. But back to the point.

What Show wants someone to build is a GREAT idea. However, I don’t think possible.

BUT lets say Scratchback allowed me to buy ehhh… lets call it SCRATCHBUCKS where it was even a even swap $10 = 10 scratch bucks… And I could distribute those scratchbucks at my leisure to people who have scratchback accounts.

There are simply too many global laws and money exchange issues, and plenty more things, that would make this type of system a HUGE endeavor.

But I like the idea. :O

Videos From Seth Godin & Guy Kawasaki

You know both of these guys, right? Both are master marketing minds who have written many best-selling books, and who speak regularly to large audiences about what they know. Sure, you can buy their books online, but it’s not often that you get a chance to see them speak live. I know I never have yet.

But did you know that with the power of online video, you can watch hours and hours of video archive of them online, for free? This is good stuff.

Here’s a nice collection of Seth Godin videos and Guy Kawasaki videos. I highly suggest watching as many as you can. Lots of wonderful, free marketing advice. Enjoy!

A couple of my favorites below.

The World Hates Video Blogging?

Every time I read about a new video blogging tool coming out, I get bombarded with comments from people who simply hate it, and I can’t figure out why.

Today, my friend Steve Rosenbaum, CEO of Magnify.net got a nice write up in TechCrunch and Centernetworks about his new video blogging tool.

Check out some of these comments on that article. The world hates video bloggers?

No offense Michael, Om, or Scoble, but do you guys really need to be seen? These bloggers, (the good ones) are writters, not actors or news anchors. This is a very smart bunch of guys but not a particularly good looking bunch.

Who the heck is going to watch all that stuff?
Who cares what others say, unless they keep delivering really good content – CONSISTENTLY!
There will be several celebrities, and the others will have their “genious” videos wait for the super-bored viewer, who will click on them just to watch something to kill the boredom. ZZZZzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

As I said in those same comments, avoid online video at your own peril. You may hate video blogs, but to downplay the power of online video as a communication method for business or personal use is something you will regret in the future.

Good News: Mark Cuban Doesn’t Want To Socialize With Me On Facebook

It seems Mark Cuban and I have something else in common. Neither of us want to use Facebook to “socialize”.

I met Mark Cuban when I introduced him at the Blog World Expo in the fall of 2007. Video below. Am I his Facebook friend? I think so. I remember adding him after that because he was asking people to connect with him, so I did.

Do I want to socialize with Mark Cuban? Not really, and I’m guessing from this post that he doesn’t want to really socialize with me either. I like to know him, and contact him, but I don’t feel the need to send him personal notes.

See, according to Mark, I’m in his “Power Layer”.

These are people who in whatever industry they are in , retain some level of power. Having them as FB friends, although very simple and non committal, gives me some level of access to them, and them to me. These are people that if they sent me a FB mail, i would certainly read and respond to , and I think they would do the same.

Now, I’m not “powerful”. But I am influential in my niche, so that’s that I think he means about “power”. I’ve interacted with Mark several times in the past via email, not by phone yet, and I certainly don’t feel he’s my “close friend”. So I get what he’s saying here.

This is the exact same view I have with Facebook. I use it as a big fancy contact database that allows me to stay connected with people I “may” need to get in touch with every once in a while.

He also describes the “power level” friend as the “one shot layer” of friends…

Its what I could also call the one shot layer. If you have an idea or thought, you get 1 shot, per year to get their attention. Anything more than that probably could and would get me deleted. Everyone at this layer gets pitched continuously. Myself included. If you abuse it, you lose it.

Right. I get that, and I’m glad he admits that, no b-s’ing around. I have many things I’d like to talk to Mark about in terms of my businesses. I’d like to ask him to invest in some of my ideas. I’d like to ask his advice about business ideas I have.

But I don’t.

I get that for someone like him (as famous as him), to EXPECT that from him is silly. I have his email, and I can also send him Facebook messages, but I don’t, and I won’t.

Mark gets Facebook like I get Facebook.