2007 | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 4

Yearly Archives: 2007

Five Reasons You Aren’t Watching Internet Video On Your TV… Yet

The Wall Street Journal came up with five reasons that nobody is watching internet video on their TV’s.

Read this chart. Nuff said?

Don’t confuse this. People ARE watching online videos, just not on their TV sets.

In August, Internet users in the U.S. viewed 9.13 billion online videos, up 26% from 7.24 billion in January, estimates research firm comScore Inc.

Here are the five reasons they give.

THE PROBLEM: Too Many Boxes

Let’s start with one of the most basic problems: clutter. Consumers simply don’t want to add a new box to their home-entertainment centers. Consumers made exceptions, of course, for DVD players and VCRs. But the benefits of stand-alone Internet video players have been too weak to make people clear space in their homes.

Agreed. I’m out of space, and I only have the bare essentials. Even my DVD player is a combo VCR/DVD unit.

THE PROBLEM: Too Complicated

Besides the hassles of getting Internet video players hooked up to television sets, most of them also need to be configured to connect to the Internet over a wired or wireless home network. And that process can be daunting.

Couldn’t agree more, and I’m really good at this stuff. I can’t put drywall up or fix my garbage disposal, but for some reason I’m really apt at working with the cables behind my entertainment system. And sometimes even I get confused. Can’t imagine how a person who has no clue feels.

THE PROBLEM: Sticker Shock

Compared with other methods of getting entertainment, Internet video devices are often pricey. The movie box from Vudu Inc., of Santa Clara, Calif., costs $399 and Apple TV starts at $299, hundreds of dollars more than a DVD player. TiVos sell for as low as $100, but users must subscribe to a service that costs between $8.31 and $12.95 a month, plus rental or purchase fees for downloading videos from Amazon.

Steve and I talked about this today on the Video Ninjas radio show. Steve was echoing the thoughts that Tivo priced themselves out of a market share. I agree.

THE PROBLEM: Limited Selection

Today, most Internet video players are tightly linked with the hardware makers’ own online video service or those they’ve cut deals with. Selection isn’t comprehensive on most of these services, limiting their appeal. Often, the services don’t have deals with all the Hollywood studios and television producers, don’t get the best mainstream titles fast enough, or don’t offer YouTube and other sources of user-generated video.

Not much to say except yeah, I agree. The content needs to be there. Right now it’s not, by far.

THE PROBLEM: Slow Downloads

Watching a television show or movie through some Internet video players can be an exercise in delayed gratification. Some boxes, like the Xbox 360, can begin playing videos purchased or rented online after only a few minutes, depending on the speed of a user’s broadband connection. In other cases, users often have to wait hours to watch a movie until it has fully downloaded, as with videos purchased from Amazon through TiVo’s older digital video recorders. (Newer TiVo boxes let users watch videos as they’re downloading.)

Answer this honestly. Would you wait the same amount of time you wait online if you were staring at your TV? I would not.

What are your thoughts on this topic? How long will it be before the world is watching YouTube on their TV sets in mass?

More from Ross Dawson.

Twitter Should Be A Two-Way Conversation, Not One-Way Like Most Use It

A few weeks ago I quit Twitter because the information overload was too much for me. Now today I’m reading posts talking about how Twitter is referring tons of traffic to certain people’s blogs like Jeremiah.

I completely agree. I LOVE Twitter. I quit it because I was unable to feel like I could keep up with the conversations. There was too much to take in.

So should I go back to Twitter-land?

Well, I’ve thought about it, but here’s what’s stopping me.

I don’t think it’s fair to have a one-sided conversation. For example, there are certain “big name” bloggers who have thousands of followers, but do not reciprocate, or follow, those users back.

You know who you are.

To me, that’s crap. So I should let a few thousand people follow what I have to say, and not listen to what they have to say in return? Bogus. To me, Twitter is a two-way communication tool, and you’re either going to participate both ways, or you shouldn’t participate at all in my opinion. It’s common courtesy?

Do I have a point or what? I think I do. And if you agree with me, how can you possibly find the time and effort to stay up on thousands of Tweets a day?

If you disagree with me, answer this. Is it ok to use Twitter to just dump your life out for everyone else to read and not care what anyone else is saying?

I want to go back to Twitter, and if I do, I’ll just talk to myself and not listen to anyone else? Seems… wrong?

Armano has more. And Techmeme.

Innovation Happens When You Solve A Problem In A Unique Way

Jason from Successforyourblog is right. Blog ads, and ads in general these days, are boring.

I find most blog are doing the exact same thing and its kinda boring if you ask me. The typical ad layout is a 468 x 60 banner up at the top of the page. Then the 125 x 125 button farm on the right hand side just above the fold.

I find this topic intriguing because blog monetization is one of my specialties. He’s right. Something needs to change.

The question is though… What can be done to innovate in this space? I believe that my ScratchBack system is unique and fun and innovative, but I’m biased. But besides that, something needs to happen in this space.

125×125 ads are great, but how long before those ads get “banner blindness” like everything else? What can us marketers do to solve this problem? Hopefully I’ll figure it out before someone like Jason does. :)

Do you like to try and innovate like I do? It starts with a problem. Now you try and solve it in a unique way. That’s innovation.

What problems exist that you can solve, in any niche? That’s how you should be thinking.

Once you get the problem solved, you then have to do it. Do you innovate?

John Chow Gets A Free Pass On Agloco?

Agloco has bombed. Forget about my saying I told you so, because I already did earlier today.

What I want to talk about right now is more about branding.

One of the biggest proponents of Agloco when it first came out was John Chow. I mean, the guy blasted it to his followers over and over, and according to his stats, he generated a TON of “referrals/hours/whatever” for himself.

But today, he declared it dead, with no apology to his followers who bought in to his super promotion of it. He just placed blame on the leaders of the system when he said…

AGLOCO was a good idea that was poorly executed. I guess those MBA grads should have got some street smarts to go with their book smarts.

So John Chow gets a free pass, and he should. I bet you thought I was going to argue the other way didn’t you?

Well, I’m not. John’s blog is all about “making money online”. He’s an opportunist. An internet capitalist. This is his brand. He had nothing to lose, and everything to gain, so pimping Agloco for his hopeful future bottom line meant nothing.

His readers expect him to give them these types of offers and information. Key word there: expect.

The point is. Your audience/customers expect something from you, and that is part of the brand experience they eventually have with you.

I couldn’t get away with promoting something like Agloco and having it blow up in my face because it would reflect very poorly on my brand. It’s not what I am. But John can/could/did.

Decide what your brand is and live by it, because it defines you forever.

What do you want your brand to be? Be careful. Your short-term goal may directly conflict with your long-term goal.

YouTube Partner Status Now An Application Away

Looks like you can apply to be a YouTube partner now. Previously, you had to just wait and hope you were invited.

After a long period of soul searching, YouTube has expanded its partnership program to allow anyone in the United States and Canada to apply for acceptance. The partnership program, launched in May, allows users to earn a share of ad revenue on the site.

It’s no secret that I hope use The Daily Flip show to become a partner in a few months. I can see the potential for profits from this.

Official statement from Gootube here.

More at Techmeme.

Have You Made Your Millions From Agloco Yet?

Update: It appears me and Techcrunch are on the same page. They wrote this shortly after I wrote my post below.

Well, have you? Did it bring you the dreamlife traffic and riches of your dreams just like BlogRush did?

Just wondering. I remind you of this post I wrote back in April of 2007. Another piece at ReveNews about Agloco I wrote.

I hate to say I told you so, but… I’m gonna.

Quit chasing quick riches and traffic for doing nothing. You know better. You know you do.

The only one that works is BlogBucks.

Guide To Speaking At Industry Events

Want to be asked to speak at industry events? It’s pretty simple, you just have to first figure out how to get your chance to speak… then most importantly…

You have to figure out how to not suck.

I have spoken at many industry events over the past 5-years or so, and I can tell you that the MAIN reason I get asked back is because I…

A. Don’t sales pitch
B. Don’t read a PowerPoint
C. Provide actionable, helpful tips and tricks and knowledge you can take back to your office and use right away

That’s my formula, and it works. Which is why I keep getting asked to speak more and more.

Why bring this up? Well, my friend Stephanie sent me over a link from Brent Tabke of Pubcon that lays out the rules of not sucking while speaking at events. This is a must read if you ever want to be asked to speak at an event.

You may especially enjoy, as I did, the “how to speak with a hangover” tips at the end of the piece. Good, true stuff.

Win A Pure Digital Flip Ultra Video Camera On The Daily Flip Web Show

Just like the headline says, and the video repeats below. Watch my new Daily Flip show… and win a brand spanking new Flip Ultra video camera. The press team at Pure Digital loved the idea of my new show so much they sent me a Flip just to give away to a viewer.

How can you win it? Grab my rss feed in your reader and stay tuned.

What’s In A Name? Web 2.0 Domain Naming Disasters

The NYTimes nails it, talking about all these new made-up 2.0 names…

These are all actual Web sites that have hit the Web in the last year or so: Doostang. Wufoo. Bliin. Thoof. Bebo. Meebo. Meemo. Kudit. Raketu. Etelos. Iyogi. Oyogi. Qoop. Fark. Kijiji. Zixxo. Zoogmo.

These startups think that these names will stick in our minds because they’re so offbeat, but they’re wrong. Actually, all those twentysomething entrepreneurs are ensuring that we won’t remember them. Those names all blend together into a Dr. Seuss 2.0 jumble.

About the only neat domain name I like nowadays that fits into that category, sorta, is Xobni.com, which is Inbox spelled backwards. Makes sense because they do email stuff.

The piece continues…

These days, though, you get the impression that today’s startups aren’t even trying. They go directly for the Web 2.0 Name Generator. They think that if Google or Yahoo got away with cryptic names, they can do it, too.

But here’s a little wakeup call: People will learn to love your site’s wacky name only if they fall in love with the site itself. Google and Yahoo became household nutty names only because everyone loved their services. They did not succeed because they had silly names.

And when you name your site Yambo or Roombee, that’s a lot less likely to happen. You’re stacking the deck against your own success.

I couldn’t agree more. I thought the days of stupid made up company names died with the first bubble. I’m unsure why people are trying to bring that idea back; that you can make up a name and have it stick. Where’s the creativity?