Food Not The Only Thing Being Consumed At Lunch – Online Videos | Unskippable - Marketing Keynote Speaker - Jim Kukral

Food Not The Only Thing Being Consumed At Lunch – Online Videos

According to the NyTimes, many workers are opting to not go out for lunch, but to instead sit in their office and watch online videos.

In cubicles across the country, lunchtime has become the new prime time, as workers click aside their spreadsheets to watch videos on YouTube, news highlights on CNN.com or other Web offerings.

The trend — part of a broader phenomenon known as video snacking — is turning into a growth business for news and media companies, which are feeding the lunch crowd more fresh content.

In some offices, workers coordinate their midday Web-watching schedules, the better to shout out punch lines to one another across rows of desks. Some people gravitate to sites where they can reliably find Webcasts of a certain length — say, a three-minute political wrap-up — to minimize both their mouse clicks and the sandwich crumbs that wind up in the keyboard.

“Go take a walk around your office” at lunchtime, said Alan Wurtzel, head of research for NBC. “Out of 20 people, I’m going to guarantee that 5 are going to be on some sort of site that is not work-related.”

This is exactly why I’m going to try and keep each new Daily Flip show to about 2 minutes or less if I can.

Here’s another tidbit I found interesting from the article. Bold is mine.

From an advertiser’s perspective, the Web is a more flexible medium than television, because technology makes it easy to monitor people’s behavior and adjust programming accordingly. Better still, marketers have found that consumers are up to 30 percent more likely to make a purchase after viewing an advertisement at lunchtime than at other times of the day.

Wow. Unless your company is blocking your YouTube eh?

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