Make Money Online As An Expert – The Publisher Model | Unskippable - Marketing Keynote Speaker - Jim Kukral

Make Money Online As An Expert – The Publisher Model

If you want to make money online as a publisher, then one of the best ways to do it is to build a “ask the expert” site. In today’s Daily Flip (video below) I talk about why ask the expert sites work, and how they make money. I also give examples of expert sites you can visit to learn how it’s done.

In the video below I reference a presentation (Good to Great, Blogging & Profit Potential) I did that talks about how to make money online. You can download that presentation by clicking here. As a matter of fact, I need to redo that presentation into an audio/video recreation. I will do that in the next few weeks.

The bottom line is, Google LOVES highly-relevant expert-type niche information. Which means that Google will value those sites higher and give them preference in organic search results.

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Referenced in this video.
Read/Write Web article about expert sites
List of tutorial sites

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expert - March 19, 2008

[…] Make Money Online As An Expert – The Publisher Model […]

ChiQ Montes - March 19, 2008

You have a point right there..

Don Farber wants a free web site builder... - March 19, 2008

About some user generated content?

User generated content (UGC, often hyphenated), also known as Consumer Generated Media (CGM)[1] The active, participatory and creative audience is prevailing today with relatively accessible media, tools and applications, and its culture is in turn impacting mass media corporations and global audiences.

The OECD has defined three central characteristics for UGC:

1. Publication requirement: While UGC could be made by a user and never published online or elsewhere, we focus here on the work that is published in some context, be it on a publicly accessible website or on a page on a social networking site only accessible to a select group of people (eg, fellow university students). This is a useful way to exclude email, two-way instant messages and the like.
2. Creative effort: This implies that a certain amount of creative effort was put into creating the work or adapting existing works to construct a new one; i.e. users must add their own value to the work. The creative effort behind UGC often also has a collaborative element to it, as is the case with websites which users can edit collaboratively. For example, merely copying a portion of a television show and posting it to an online video website (an activity frequently seen on the UGC sites) would not be considered UGC. If a user uploads his/her photographs, however, expresses his/her thoughts in a blog, or creates a new music video, this could be considered UGC. Yet the minimum amount of creative effort is hard to define and depends on the context.
3. Creation outside of professional routines and practices: User generated content is generally created outside of professional routines and practices. It often does not have an institutional or a commercial market context. In extreme cases, UGC may be produced by non-professionals without the expectation of profit or remuneration. Motivating factors include: connecting with peers, achieving a certain level of fame, notoriety, or prestige, and the desire to express oneself.

Mere copy & paste or a link could also be seen as user generated self-expression. The action of linking to a work or copying a work could in itself motivate the creator, express the taste of the person linking or copying.,, is a good example where such linkage to work happens. The culmination of such linkages could very well identify the tastes of a person in the community and make that person unique through statistical probabilities.

Aaron at - March 19, 2008

Just a heads up…this post was a featured post on today’s Daily Blog Summary. Great post.

Jim Kukral - March 19, 2008

Thanks Aaron.

Don… um?

Aaron at - March 19, 2008

You are welcome!

Don kinda lost me to, but I figured I just missed something. I wonder if that comment was meant for a different post?

Or maybe it’s some sly way of getting him a free website builder? (Ha Ha)

Sky Bobi - March 19, 2008

Thanks for sharing a wonderful post… Having an expert site is very necessary. The more creative we are the more fortune we get.

Make Money Free Online Guy - March 30, 2008

Wow. I can’t even explain how this post makes me feel. Thank you for such a great and informative post. you make a good point.

Make Money Free Online Guy’s last blog post..Promote Your Bux3 Link 2

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