Brands still don’t get customer evangelists. I know this because I am one, for two different products, and I do not feel the love I should. The video below talks about those experiences and about why more brands need to get smart and being to embrace the customer evangelists they have.
Not to mention, companies should actively go out and seek these evangelists, then keep them. But they’re not doing that yet and I can’t figure out why? Maybe it’s still fear of losing control. I don’t get that.
If you’re a company that understands customer evangelists, let me know… I’d like to hear from you. I’ll tell you what. I’m “this” close to firing Pure Digital and finding another product to evangelize about.
Check out Jackie and Ben’s book on the topic.