Writing blogs, or doing videos, or audio, or anything we do in marketing is storytelling. Today I read from one of my favorite children’s books ‘Frog and Toad’ to demonstrate that storytelling is what we should all aspire to be better at.
The copyblogger will tell you this over and over. He tells stories, and he tells them well. Look at other successful people online. Most of them are master storytellers. You should work on it.