Consistency Of Quality Is How You Sell Everything | Unskippable - Marketing Keynote Speaker - Jim Kukral

Consistency Of Quality Is How You Sell Everything

Just got back from vacation in the sun and surf! Wow, look at my non-tan. Hey, I used 50 spf. I don’t like getting burned. Anyway, while I was on vacation I grabbed the USA Today every day and well, it got me thinking about a theory that’s called consistency of quality.

Watch the video for my full explanation, but you get the point already? Brands like the USA Today continue to produce high-quality content, over, and over, and over, and over…

It makes you trust them, and crave them. It makes you comfortable with them. And most importantly, it keeps you buying them. $$$

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