Your brand sucks? Does it? Integrity and trust matters. So are you living your brand? I did this video a long time ago (see the fail beard), but it never made it up until now.
Your brand is the experience people/customers have with you/it. What do you want your brand to be? You have to decide and then live it. You can’t say one thing and do another or vice versa.
For some reason the video ends early, but you get the point?