Niche Marketing: Your Product + "What's Hot" = Success | Unskippable - Marketing Keynote Speaker - Jim Kukral

Niche Marketing: Your Product + “What’s Hot” = Success

Shmuly gets it. He’s taken a traditional piece of Jewish headdress called the Kippah and combined it with current trends, in this case the Presidential election here in the USA. Check out his product at VanityKippah.com. Pretty smart.

In this video I talk more about how smart marketers like Shmuly know to take their product or service and combine it with current events or trends to make more sales and get publicity. It works. You can do it too.

Take a moment and think about how your product or service relates to what’s hot right now. Sports (the Olympics?), entertainment, politics? You get the point. Now make the connection and do something creative. The press will eat it up.

Music on video from http://cantorgottesman.com/chazzan-first-cd.htm

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Shmuly - August 22, 2008

Thanks for featuring my site on the DailyFlip! Awesome.

Shawn Collins - August 22, 2008

I was really hoping you would model one.

Jim Kukral TheBizWebCoach - August 22, 2008

If I had one in my possession, I would have. Alas, Shmuly didn't send me one. What, you're not entering to win it?

Shawn Collins - August 22, 2008

I wore one for a wedding many years ago and it always felt like it was going to fall off – I can't convert just because of that. I'm used to the baseball cap fit.

Spinning Guyro: Your Content + What's Hot = Success - August 23, 2008

[…] recently read Jim Kukral’s post on embracing current trends and fashions and applying them to your product in order to draw […]

Shmuly - August 24, 2008

Shawn, two words: hair clips!

DOAKS » Blog Archive » The Catholic, the Jew and the Kippah - August 24, 2008

[…] K., a web marketing maven, was cool enough to do a Daily Flip video about vanitykippah.com. The clip is very funny because here you have a self-described Catholic discussing a Kippah […]

Shawn Collins - August 24, 2008

Yeah, they didn't give us any, so it was just sort of floating and teasing the top of my head.

Shmuly - August 24, 2008

Bad packaging on their end. I include two hair clips with every purchase.

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