Do NOT miss this podcast. Andy Sernovitz (THE mast of word of mouth) from Gaspedal.com gives some unbelievable advice about how anyone can get started with word of mouth marketing.
We talk about what WOM is and how anyone can do it, with examples of how real companies are doing it every day, and get this… with no real money spent! Andy gives two major things that you need to know about WOM. Huge tips that will make you start thinking right away.
Consider this: “Never let anyone walk out the door without something to share”. Think about that for a second. Are you letting the WOM get away from you?
Oh yeah, be on the watch here on this blog for some free copies of Andy’s book!
Here are the show notes:
What is word of mouth marketing?
How to get started?
Who’s gonna talk about my stuff? How do I make it easier for them to share it?
Identify the talkers.
Offline wom principles, never let anyone walk out the door without something to share.
(examples: bloomingdales big brown bag)
Send everyone back to office with 6 extra desserts, they’ll talk about it.
Email is a huge part of wom.
Emotional reasons wom works. Does it make me feel good? Does it make me look smart?
Makes me feel important (give away discount code).
Fun gets forwarded.
Potbelly restaurant sent coupon for 10 free sandwiches to old customer to giveaway.
Freshbook invoices, hosted dinners for travelers in every city.