HHgregg Case Study: A Bad Salesperson Can Destroy Your Brand | Unskippable - Marketing Keynote Speaker - Jim Kukral

HHgregg Case Study: A Bad Salesperson Can Destroy Your Brand

I walked out of the HHgregg store disgusted. The salesman had just assured I’d never walk into that store ever again. How dumb. I’ll never shop at HHgregg again, ever.

I don’t care what discounts or coupons they may have in the future. One employee, with one horrible sales tactic and personality destroyed their brand for me. That’s how easy it is to do. Scary, huh? Remember, here I am now blogging about it to potentially millions of people, and I will tell my story to every single person I meet for the rest of my life. Bad word of mouth is not good for your brand.

For the full story, watch the video below. Suffice it to say, I have some harsh lessons for bad salespeople and for the brands that employ those people. This is why it’s so important to hire the right people, who understand your brand and who won’t work to destroy it.

Have you experienced bad sales teams? Have you written off entire brands because of people like this? I’d like to hear about it if so.

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