I’m a Web consultant. I take a LOT of calls from small businesses and individuals who need to figure out how to find success online. Each business is different, with different needs and goals and personalities that run them. But there’s one thing they all have in common…
They all have a story.
And so do you. We all have stories to tell.
So what’s your story? You probably have one and don’t even know it. It’s your about page. Head on over to your about page and re-read it. Is it telling a story, or is it just spouting off facts about your business?
People want to read stories, not brochures. Copywriting is really an art, and storytelling is probably the biggest factor in successful copywriting.
I highly suggest you subscribe to Brian Clark’s excellent blog at CopyBlogger.com to learn how to tell your story better.