A Good Pitch: Want A Better Relationship With Your Cat? | Unskippable - Marketing Keynote Speaker - Jim Kukral

A Good Pitch: Want A Better Relationship With Your Cat?

As you may or may not know, I run a site called YourPitchSucks.com and I get about 10-20 pitches a day that I review for free. Now, 99% of the time the pitches do indeed suck. But… every once in a while, I get a pitch that I really like.

Here’s one of them. Pasted in just as the person wrote to me on the site. This pitch is good because it tells a story, and solves a problem for the target. Lots to learn here.

BEGIN PITCH///

Want a better relationship with your cat?

Are you at the end of your rope, ready to kick the cat out?

Who else wants to know …

How to Make Your Cat ADORE You?

Dear Cat Lover,

First, I have to warn you: These techniques really work, so be careful what you ask for!

If you want your cat to adore you, you must first adore your cat. If Kitty falls in love with you after you learn to follow this “courtship” plan, you had better be willing to have a ‘feline fan club’ – even if there is only one cat in it. You don’t want to make her love you then let her down with a betrayal if you change your mind.

I am surrounded, as I write this, by 10 cuddly cats who adore me. They keep me warm at night and reward me by day with their loving attitudes. They entertain me with their cute antics, and they touch my soul with their purring and those loving eyes that would melt the hardest heart.

They follow me around the house as if waiting for their next assignment. They don’t make messes anymore, and finally, I can stop worrying about the couch being shredded. Never has life with cats been more rewarding!

I have to confess, though. It wasn’t always like this. My cats used to destroy the furniture, the carpet and the woodwork. I even caught Woody peeing on the stove one day! I screamed! He took off like a shot and hid for days, peeing in the corners. (Obviously, screaming doesn’t fix the problem…)

Oh, I wanted to throw him outside… but I didn’t. I couldn’t allow my frustrations to get the best of me, nor could I put him at risk in an outdoor environment full of the usual hazards: cars, toxic substances, cruelty, bad weather, stray dogs, other cats who might hurt him or cause some disease …

I couldn’t do that to him, because I loved him. (He has since died of old age, but I still think of him often.) I felt totally inadequate to change his bad behavior. How did my friends manage to keep their cats happy? Why couldn’t I figure it out? I was miserable… and so were my cats.

But then something happened that changed everything — luckily for me, and very luckily for my cats.

I went on vacation for a month. When I got back, I was stunned to discover that they were traumatized by my absence! They were angry, nervous, wouldn’t eat, cried constantly for about 3 days, and wouldn’t come near me, glaring at me from a distance.

OK, it finally dawned on me — they missed me! That could only mean one thing: Cats have feelings.

Amazingly, I did not know that until now. Like most people, I thought cats were…. just cats! Furry, fun, frustrating at times, but… just cats.

But now my reality had been shaken. Well, if they have feelings, and I hurt them, could that explain bad behavior? How could I have missed this important knowledge? The answer was very simple, really. It was right there in front of me all the time.

And now I would like to share the secrets I discovered … with you!

Why do I care?

Because I am a cat rescuer. I run a shelter. If you could spend a day with me, it would break your heart to see all the cats no one wants anymore because the unrealistic expectations their owners had for them didn’t work out. People throw their cats away to the tune of several million a year … and there is nothing wrong with them!

Every day I look at more than 100 sad little faces … cats who are wondering what happened to their owners. Every day they ask me if today is the day they get to go home.

But I have to tell them no, not today, honey. Not today. But maybe we’ll get lucky tomorrow and someone will want you again. And if we’re really lucky, they will already know the secrets of a great relationship with a cat… the secrets I tell you in my book, How to Make Your Cat Adore You.

Sadly, not many people know these things.

So, if I can teach you how to make life more rewarding for you and your cat, then I can truly save them, and I won’t have to do it by sheltering them and finding new homes.

Does this sound like your cat?

* Aloof … He doesn’t seem to care about you. He just wants you around when it’s time to eat!

* Aggressive … If you try to pet her, she growls or hisses, or even tries to bite you!

* Bored … He won’t play anymore. He just lays around the house, leaving clumps of fur on the couch.

* Disgusting … She urinates behind your chair, or in a corner you can’t reach!

* Destructive … He has shredded your favorite chair!

* Messy … She gobbles her food like there’s no tomorrow, then throws it up on the best carpet in the house – never in a room with linoleum!

* Disgusting (again) … He left you a “present” on your pillow!

Are you ready to throw the little ingrate out the door?

Are you ready to take him to the shelter?

Did you already give him up?

You buy him nice food, nice toys, a great bed, and he gives you the bum’s rush anyway! Are you frustrated, or what?

Is it time to fight back? Show him who’s boss? Give him what he deserves?

What if I told you he deserves another chance?

Or is it time to try a new approach?

I used to beat my head on this wall, too. I could never throw any of my cats outside, but I finally got used to co-existing with some of them. You know … like a roommate or spouse after a fight? You go about your business without talking to each other … ignoring each other … avoiding eye contact … barely acknowledging their presence?

Hey, I know exactly how you feel. Been there, done that. And I felt so guilty! Poor cat. It probably wasn’t even his fault. But I didn’t know what else to do! I didn’t know where to turn…

Is that how you’re feeling right now?

Relax. I learned how to handle these problems … and so can you!

And because I love cats, as I know you do too, I want to help you make it work, for you and for your kitty.

Would more people keep their cats if they knew how to change things?

Since I discovered these secrets, everything is different. My cats all love me, and I love them.

NOW they …

* Come when called …

* Purr a lot …

* Rarely scratch the furniture …

* Stampede to the door to greet me when I come home …

* Want to be in my lap …

* Play with their toys every day …

* Greet my visitors politely …

* Love to ride around on my shoulder and nuzzle my ear …

* Purr a lot … oh, did I already say that?

But the best part is, you can see results almost immediately. It depends on the cat, but most respond quickly to the loving techniques I outline in my new book.

How to Get This Book Right Now!

It’s easy to order “How to Make Your Cat Adore You” right now, even if it’s 3:00 in the morning, anywhere in the world… and the price is right, too, at only $17
(recommended retail $27).

Click Here To Order Securely Through Click Bank

I have always been interested in helping people and their pets learn to live happily together, and have dedicated my life to saving as many pets as possible through rescue, but more importantly, through education so people can rescue their own – by not having to relinquish them.

What’s your goal(s)? (Example: get more backlinks, make more sales, etc…) Increased sales
Why should your audience care about your pitch? So their cats will benefit from their new knowledge on how to care for them.

Link to website with more information? http://www.theproblemcat.com

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