The Law of Scarcity | Unskippable - Marketing Keynote Speaker - Jim Kukral

The Law of Scarcity

scarcityAre Cuban cigars as valuable and “good” if they are no longer hard to get and illegal?

Is a VISA black card as “exclusive” if over 3 million people have the opportunity to get one?

The answer is no to both.

Scarcity is a powerful marketing tactic. Do you use it effectively? You should.

Look around, it’s used all over. How about those TV ads that say they only have 100 items left in stock? Or the online marketer (myself included) who can only hold a few spots left for the special training class.

The fact of the matter is, scarcity is one of the principals that work very well in marketing/sales. It’s a trigger (one of them) that causes consumers to react.

I’ll ask you again? Do you use scarcity? If so, tell us about how you use it in the comments.

Comments are closed