This Video Sucks So Bad… But It Works | Unskippable - Marketing Keynote Speaker - Jim Kukral

This Video Sucks So Bad… But It Works

Take a look at this video. It’s nothing special. A woman who sells trees and plants in her backyard posted this home made video on YouTube of her touring around her yard showing you what she has to offer.

Go ahead, just watch it. All she did was link this off of her Craigslist page.

Man, that video completely sucked right? Wrong!

I love that video. Why? Because it’s real. Because if I was in the market for a new cherry tree and had the choice between going to this woman’s backyard down the road from me and Home Depot… I’d MUCH rather go to her.

See, I’ve been saying this for years… It has NOTHING to do with the quality of the video. It doesn’t have to be scripted, or with multiple shots, or done with big fancy equipment. It just doesn’t.

I simply has to be real, and solve a problem.

Anyone can do this. Get a Flip cam (BuytheFlip.com) and point it at yourself or your products and click the record button. Then upload it to YouTube and you’re done.

Bad videos suck… In a good way.

Again, anyone can do this. You HAVE to do this. Check out my free Online Video Toolkit to learn how to make Web videos.

Thank you to Robert Crabtree for pointing me to this video and sharing his story with me.

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