I’ve been an AT&T customer for over 12 years, at least. I know my cell phone, with the same number, has been with them for at least that long. I currently use them for my DSL in my office location, and used to get a phone line with them, and even a 800-number in the past. So my point is, I know AT&T pretty well. We’ve had our disagreements and technical problems, but let’s be honest, who doesn’t?
Now AT&T is launching a new Web portal geared and targeted to small business owners (people like me). AT&T Small Business InSite. Oh, there’s a contest too, read below for that.
Obviously, it is their intent to promote themselves by providing a helpful resource of information for small business owners. Nothing wrong with that. In fact, it’s a great example of good solid content marketing that solves problems for the customer. I like the Idea Exchange idea. Reminds me of a place where people with similar challenges and opportunities can get together to share information. They have experts (how do I apply?) and even courses you can take. I can’t tell if you have to pay for them though. You need to login before you get details. Not sure I like that. There’s also a tips and tools page.
I like the idea here. It makes sense to do this. I just wish it was more comprehensive but perhaps that’s just because it’s new? I deal with small businesses every day. That’s me, and my customers, so I know what challenges we face. AT&T seems to understand that the best way to reach us as customers is to help us solve our problems. I appreciate that.
Don’t forget about the contest. It’s called the AT&T Small Biz Tech Makeover online contest. The winner(s) get expert advice and one year of free AT&T products and services. It will be awarded to the small business owner who can best explain his or her need for a technology makeover. I don’t know about you, but as a small business owner just starting out, I could have used a makeover back then. I know most small biz owners could, and SHOULD enter this contest.
If you want to participate in the contest, just complete the online form here and send in a short video with your story. Easy, and if you have subscribed to my OnlineVideoToolkit.com you would know how to make a Web video quickly by now. :)