My apologies to Bryan Adams for his “The Authority Song”. The guy was right. Authority always wins. Brian Clark, aka Copyblogger, just released his latest free eBook over at http://authorityrules.com/.
au·thor·i·ty noun: the power to influence or command thought, opinion, or behavior.
Authority is powerful stuff.
Authority can be abused and it can definitely corrupt…
But it can also build trust, admiration, and respect.
And when it comes to online marketing…
Authority is what works.
For years I’ve built gobs of authority by blogging, doing videos, speaking at shows, you name it. It was all meant to build authority/trust. This is why I get asked to speak at shows. This is why I get asked to teach classes for the University of San Francisco online. This is why I get invited to be on boards for companies. Etc… Authority.
Authority always wins. Want to learn how to get it and use it? Download Brian’s new eBook, and let me know what you think. I just read through it and it’s a great read that will help you.