It’s Halloween. Time to put on your ghoulish costumes and masks and pretend that you’re someone else (or something else) for a few hours. Who doesn’t like to do that every once in a while?
But just remember to take the mask off tomorrow.
Too many of us try to be something we’re not, all of our lives, and in business. We spend years of effort hoping that if we could just copy someone else’s success we’d be happy. It doesn’t work.
You can’t be someone else. You can hope to emulate them, but you can’t be them. So stop trying to duplicate what they’ve done into your own plan. Get your own plan, and use the lessons those people have learned to power you to be all that you can be.
I see this all the time. Heck, I’m guilty of it. I see a successful author/speaker person who I think has it all figured out and I say to myself, “that’s what I want to be.” But that’s a trap. I can’t be that person. I can’t emulate their success. I can only be myself, and trying too hard to move down that path traps me into a plan that isn’t my true path.
We all struggle with this. Look around in the “making money online” arena. So many people want to be John Chow, or Shoemoney, or Zac Johnson. So they go out and try to duplicate their path. Sure, you can put tactics in place that will help you get there, but you’re never going to be them. You have to be you. Build your own brand. Focus on what you know. Don’t go out and try to be someone who you are not.
It won’t work. Find your true path. It will come to you. It can take years, but it will come. The mask will wear thin eventually.