These authors get it. This Is Why Your Fat. GREAT book marketing.
Why so smart? Here’s a few reasons:
1. Combine a wonderful website full of extremely viral photos that drive attention.
2. Include links of places to buy the book on every page.
3. Use social media Twitter/Facebook to put content out there that is then easily shared.
Books do not sell themselves. As an author, you are mostly responsible for getting the word out. You can either spend millions of dollars, and all of your book signing bonus, to get noticed, or you can do some smart marketing like this. I vote this. Cheaper…better…faster. Did I mention cheaper?