Disclosure | Unskippable - Marketing Keynote Speaker - Jim Kukral

Disclosure

I have a disclosure policy now, do you? Do you have one? If you don’t, you may want to get one in place soon as the FTC will be tightening up the noose on bloggers coming on December 1st, 2009.

It’s funny, as an affiliate marketer and long-time blogger, I’ve learned these things.

1. Disclosing actually strengthens your affiliate links
2. The vast majority of readers really don’t care, or even know, and once they know, they don’t care. Assuming you’re not trying to deceive them that is.

Ted Murphy at Izea just released another round of super-juicy, well-done disclosure today called the disclosure sandwich. This is good, and funny.

jfk_izeasandwich

Today we’re releasing some important changes in SocialSpark, specifically related to how bloggers disclose in their posts. While in-post disclosure has been required since the beginning of SocialSpark, we’re taking it a step further today, requiring both text and image disclosure. It’s just one of the extra steps we’re taking to make sure that our bloggers and advertisers are maintaining the highest standard for transparency and ethics in sponsored posts.

Nice move Ted. The way the Web and marketing and government and control is all going… more disclosure is the right way to go.

Now is the time I disclose I’m on the Izea Advisory Board.

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