How Bad Do You Want It? | Unskippable - Marketing Keynote Speaker - Jim Kukral

How Bad Do You Want It?

It’s easy to get down on yourself. You’re not finding success as easy as you thought it would be. You’re frustrated. You are ready to give up.

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I know what you’re feeling. I’ve been there. Heck, sometimes I am still there. Sure, I do well for myself, I’m not complaining, but there are times when I even wonder how come I’m not doing better. You know, rockstar better. 6-month vacation in Europe better. You know what I’m talking about.

It’s all possible. Set a goal and do everything you possibly can to get there. Claw, scratch, beg, borrow, negotiate, convince, raise… anything you have to do to get there.

But also… want it. You have to want it badly.

Let’s say your goal is to make $20,000 a month. How are you going to get there? Do you know? Or do you just write it off as impossible? I can tell you that it can be done, but it’s not going to be easy.

If you want it bad enough, you’ll get there.

I just finished reading Gary Vaynerchuk’s book “Crush It” (see banner link in sidebar). Great book that covers the major themes that Gary has been touting for years now, which is that you can “crush it”, if you are willing to try and work hard.

Many of my clients and students say they want it, but often back down when they find out how hard it is.

So how bad do you want it? Because you can have it if you want it bad enough. No question.

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