In July 2008 I wrote “The Death of the A-List” which caused a slight stir. Ok, not really, I was right.
Here’s what I know. We don’t need lists to tell ourselves how influential we are. You don’t need them. I don’t need them.
You have influence or you don’t.
I was influential speaking to 30 entrepreneur ladies in a knitting shop the other night in Lakewood, Ohio. I didn’t need to be on their list to know I affected them. I could see it in their eyes.
I was influential on stage in front of 3k people introducing Chris Brogan and Gary Vaynerchuk at the past Affiliate Summit events. Do I need those people in that audience to put me on a list to tell me that I’m influential? No. Hundreds of emails and contacts later I just know I did a good job.
Haven’t we got past this yet? Twitter lists seem to want to resurrect the idea that certain people are “more” than others. Being on a list doesn’t mean anything anymore, as it shouldn’t. It’s nice to be included, but…
Influence is measured to me in terms of sales, leads and publicity for myself or my clients. Or in the way that my audience reacts to me either immediately or down the road. Perhaps it’s measured different for you, that’s fine. The point is there’s ROI in influence. Being on a list is going to help that? I’m not so sure.
Or maybe I’m missing the point entirely?
I think Twitter Lists will end up helping separate the men from the boys when it comes to influence. In addition to seeing a Twitter users follower count, we can now see the number of other Twitter users who have added them to lists (example to the right). I would argue that getting added to a list is a bigger deal than simply getting someone to follow you.
In today’s world, if you need to be on a list to prove your influence. You’ve already lost.