2009 | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 12

Yearly Archives: 2009

How To Choose A Niche & Create A Successful Business Around It

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

Probably one of the, ok, not probably, THE MOST IMPORTANT THING TO DO FIRST, is to decide on a niche for your business. Why? Because it’s much easier to sell to one group of interested people, than trying to sell to people with a million different interests.

So you have to choose a niche, and then when you do, you need to build a successful web business around that niche. I spoke with Kevin from Renegade Health about how he built his successful health-related niche business and how you can do it too. This is a must listen for anyone who wants to build a successful online business.

Listen to the podcast with Kevin here.

The Biz Web Coach talks with Kevin from Renegade Health about how to build a successful web business. This is a must listen podcast for anyone who has a niche (YOU!) who wants to be successful.

About Kevin

It’s time to breakdown the stiff and cold nutritional guidelines, calorie counting diets and charts and re-learn the tenets of health that create lasting results. Kevin Gianni, creator and host of “The Renegade Health Show” believes great health education doesn’t have to be spread in clinics or in rooms with no pictures on the walls, but can be done in a fun, friendly and outrageous way. And he’s right, since the start of the show, thousands of viewers have come from all over the world and are taking the message from a rather unconventional expert to heart.

Kevin’s interest in health and healing came when he faced a crisis of his own. “Brooklyn Basement-itis.” Outside of college, Kevin was a self proclaimed “beer slugging loser.” He was 30 pounds overweight, tired, lazy and had little hope for anything more than to know what bar he was going to that night. It was getting worse, when…

One morning, hung-over and irritated, he peeled his head off his pillow and asked himself a question. “Is there anything better than this?”

The answer echoed through his pounding head loud enough to take action, one of his guiding principles that he now teaches to thousands of people around the world.

Since then, Kevin has immersed himself in the world of natural health, healing, fitness and self development. He teaches the same techniques that he used to transition himself into a healthy, happy and successful entrepreneur to others through the internet, telephone and in person. His online teleseminar events have reached over 25,000 people in over 85 different countries around the world.

Kevin Gianni headshotKevin’s ultimate dream is to help as many people as possible regain their health and reach their goals, so his life took a fortuitous turn when he met Gary Vaynerchuk of WineLibraryTV.com at a marketing event and realized that he didn’t need to nuzzle up with big-time network execs to have his own TV show. He realized he could do it himself and immediately created “The Renegade Health Show” to provide a fun, exciting and educational forum for natural health enthusiasts.

Kevin’s ultimate goals are to make health accessible to everyone, entertaining and informative. There are too many stiff experts and self-proclaimed know-it-alls teaching a skill that is more individualized with various factors contributing to the cause and generation of disease and wellness. You won’t find many experts, in any field, playing a Spanish riff on a guitar while his wife and co-host Annmarie makes raw, living food burritos.

Video Book Review: The Domain Game

Almost everyone has heard a tale of someone getting rich by selling an Internet domain name for a staggering price. But few understand the secretive world of domain investing, a game that a growing number of people are playing around the globe. The Domain Game chronicles the exploits of leading domain investors and explains how this mysterious market works.

The Domain Game

Affiliate Marketing Secrets Revealed

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

Did you know that Affiliate Marketing is billion dollar business? Yep, it’s a big deal. And probably one of the most unknown business models out there too. I’ve been doing affiliate marketing since 2000 and I can tell you that it has made me a significant amount of my revenue every year since then.

Why? Because it works. If you want to learn about the affiliate marketing business, you’re going to want to learn from the master himself, Shawn Collins, the man who literally wrote the book on Affiliate Marketing, and who co-owns the largest trade show in the space called the Affiliate Summit. (Get $100 off the show by going here)

Listen to the podcast with Shawn here.

Talking about how to be successful with affiliate marketing with Shawn Collins, owner of the Affiliate Summit conference.

Win A WPUnlimited Professional WordPress Theme

Just recently I’ve updated my blog theme to the WPUnlimted theme, which I really like. It’s a powerful, professional, modern type of theme that is in the new wave of wordpress themes that “do it all for you” without having to know how to code.

The people who created that theme have given me 10 free copies to give away to you, my loyal readers. So for next week, I’m going to give 5 of those away ($60 value each!). Here’s how to enter to win.

RULES TO ENTER

First, you must become an affiliate for the theme by visiting here and signing up (it’s free). The good news is once you do you can promote the theme and earn 40% for all sales you make of it.

Second, you need to send out a Tweet that sends them to this post. Something like (include hashtag #wpunlimited so I can track entries):

@jimkukral is giving away 5 brand new WPUnlimited professional WordPress themes. Enter yourself at http://www.jimkukral.com/win-a-wpunlimited-wordpress-professional-theme #wpunlimited

That’s it. I’ll pick the winners at the end of next week and announce it here on my blog.

Listening Is The Key To Being A Great Video Producer

I’ve done quite a bit of video producing (Web video) over the last few years. Let me define “producing” as I see it.

A Web video producer is the person who plans out the content to be shot. That means (in my experience) coming up with ideas for the video, writing the scripts/questions (even on the fly) if necessary and most importantly, making sure the talent (which is anyone who’s on camera) is put at ease and understands how it’s all going to work.

A lot of video production I have done is the interview type video. This is where the talent is on camera, and the producer is off camera and asking questions.

It doesn’t matter if you’re interviewing President Obama, or your mechanic, you have to be able to draw content/words/emotion/passion/insight out of a person.

And the only real way to do that is to be a great listener. Because if you can ask them a question they can answer, then you can let them answer while you look them in the eye and listen… they’ll feel more at ease, and you’ll get great answers.

Check out some of the videos of interviews I’ve done in this post. I never pre-write questions because I like to think of them on the fly and it keeps the interview very conversational.

Just remember to keep them at ease, look them in the eye, smile… and really listen to them.

Search Engine Optimization Tips, Tricks & Secrets

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

If you’re going to talk about the secrets of successful search engine optimization (seo), then you’re going to want to talk with the leading expert in the industry, and that is Wil Reynolds, CEO of Seer Interactive.

This podcast interview with Wil will give you the insider knowledge of how the SEO business works, and will put you on a path to getting your website listed higher on Google, which will bring you more leads, sales and publicity.

Listen to the podcast with Wil here.

Enjoy this podcast with Wil Reynolds, who owns Seer Interactive, a search engine marketing firm. Wil gives out his tips and tricks for doing good SEO, as well as some advice for small businesses who need to choose a SEO firm.

About Wil

Over the past nine years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies that included Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA (to name a few). Although the internet bubble burst, Wil’s passion for web marketing has always been strong. Wil founded SEER Interactive, a Philadelphia-based SEO firm in 2002.

What Can A Special Forces Psychological Warfare Specialist Teach You About Sales & Marketing?

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

Matthew Scott knows how to sell stuff. He spent years in the military as a Special Forces Psychological Warfare specialist.

No, I’m not kidding. So do you think someone with that type of training understands how to get into the minds and hearts of a customer? He sure does! If you want to learn how to sell more, and sell better, you’ll enjoy this podcast interview.

Listen to the podcast with Matt here.

The Biz Web Coach talks with sales and marketing veteran Matthew Scott of LifesWorkGroup.com about how you can become a better salesperson and marketer.

About Matthew Ray Scott

I entered the United States Army in 1985 serving in various leadership positions as a combat infantryman, a Special Forces Psychological Warfare specialist, commanding combat medics during Operation Desert Storm in Iraq, and a paratrooper Captain with the legendary 82nd Airborne Division.

In 1994, I made the decision to leave the military hoping I could better integrate my family and career life. At the age of 30 years old, I realized I did not have a process or plan to uncover what career decision I should make next, let alone understand how to uncover my unique purpose or life’s work.

So, I decided to choose a position as a sales and marketing consultant in the biotechnology market after leaving the military and within seven years, I was a Co-Developer and a Vice President, Sales for a biotechnology company in San Diego, California.

In 2004, the biotechnology business unit I co-developed, sold for 16x times earnings. I had surpassed every career and financial goal I set for myself after leaving the military. After this event, I began to ask the questions that would direct my life’s work fulfilling my definition of success and significance. My discoveries led to the formation of The Life’s Work Group, Inc.

I serve as the Founder & Managing Director, The Strategic Incubator, a global consulting firm equipping leaders to align strategic vision with a tactical execution of revenue producing activities in taking a great idea and building a revenue-producing process.

I also am the Managing Partner of The Trunk Club, a company that revolutionizes the way men shop for clothing and define their authentic style.

I completed my Masters Degree in Management in 1991 and completed certification as a Certified Professional Coach sanctioned by the International Coaching Federation (ICF) in 2006.

I reside in Oregon with my wife and three children living with intention next to the ski trails of Mt. Hood and the vineyards of Willamette Valley. I am scheduled to publish my book, men@pause: executive men in transition in early February 2009.

William Thompson: Attention, Interest, Desire, Action

This past weekend at the Electronic Retailers Show in Miami I was privileged to meet a gentleman by the name of William Thompson, the President of TV, Inc. He is the author of Inside Infomercials, the best selling book on the subject.

For over 30-years, he has been innovating in the marketing and sales industry. He’s had appearances on ABC’s 20/20, Sally Jessey Raphael, McLaughlin Report as well as hundreds of local TV and radio talk shows. In fact, he told me a few amazing stories about some of those interviews that I won’t try to repeat because I won’t be able to do them justice.

I was able to spend a few minutes interviewing him, of which you see below. 80% of this video was edited out to keep it short and sweet. I’ll try to get a copy of the entire interview to post at a later date.

My Interview With Billy Mays, Shampow!

I’m down in Miami at the Electronic Retailers Show (ERA) doing a bit of work for a customer who just happens to be in cahoots with none other than Billy Mays. You know, the Zorbeez guy? The DualSaw guy? You name it… he sells it.

Here’s a short little interview that I did with Billy. He’s laid back… until he sees the record button and BAM! he’s in character.

And here’s a live stream I took on my laptop of Billy and Anthony Sullivan having a marshmallow shoot out.

The Secret To Success Is Amazing Customer Service, Learn How

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

So do you do GREAT customer service? Are you sure? I sat down with author and entrepreneur John DiJulius of The DiJulius Group to get his advice on how to transform your business with amazing customer service.

Listen to the podcast with John here.

Want to know the secret to being successful? Shhh… It’s GREAT customer service! Don’t believe me? Listen to this podcast with John Dijulius of theDiJuliusgroup.com. John is the author of What’s the Secret: To Providing a World-Class Customer Experience.

About John

He is the founder and CVO (Chief Visionary Officer) of The DiJulius Group, a consulting firm helping companies “Make Price Irrelevant”. Top organizations across the world use his philosophies and systems for creating world class service. He has worked with companies such as the Ritz Carltons, Lexus, Nordstroms, Starbucks, Hallmark Cards, Panera Bread, Cheesecake Factory, Hotel Del Cornado, Progressive Insurance, US Bank, Nemacolin Resort, Seattle’s Best Coffee, Chick-fil-A, and many more, to help them continue to raise the bar and set the standard in customer experience. John has pioneered dozens of revolutionary customer service concepts and techniques that are easy to use. He also makes them easy to implement with a process that will not allow your organization to let these great ideas slip through the cracks.

John is not just telling others how to do it. Besides owning and running The DiJulius Group, he is also the founder and owner of John Robert’s Spa, five locations (over 150 employees), which he uses as his living laboratories to test his findings and theories. John Robert’s Spa has been named one of the Top 20 Salons in America.

One of the most captivating and charismatic speakers today, John will not only share what the best customer service organizations do, but more importantly “how” they implement and execute it consistently companywide.