2009 | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 5

Yearly Archives: 2009

Look Your Best For Success

One of my first job interviews out of college was with a new Internet company. Mind you, this was the dawn of the Internet back in 1995-ish. I remember walking into the interview in my best suit and portfolio ready to go, just as I had done on many other interviews with “traditional” businesses. I walk in, and the first thing my future boss says to me is “What’s with the suit?”.

Flash forward almost 15-years and I can tell you that I still make an attempt to look my best when I go on a sales call or to a speaking gig (I work for myself, I don’t interview anymore). It doesn’t matter where I’m speaking. I always try to look the best in the room. Why? Because it means something.

Results from a recent survey of more than 500 HR professionals – commissioned by Gillette(R) [PG] and conducted by Harris Interactive(R) – indicate that 84% of HR professionals agree that well-groomed employees climb the corporate ladder faster than those who are not well-groomed. Furthermore, when it comes to first impressions, ninety percent of HR professionals place more importance on being well-groomed than even a firm handshake.

I didn’t make this stuff up. I can tell you from experience that it is true. I remember this guy who wanted to work for me who showed up looking like he just rolled out of bed. I guess he thought since he was applying to work for an “Internet” company that we’d be all cool with that. The truth is we were running a real business with customers who weren’t going to accept a guy with “bed-head” walking into their office… Internet or not.

g_spon

So check this out. Gillette has launched the Gillette Career Advantage on Gillette.com. On that site, job seekers and professionals looking to get ahead can review expert advice from Mark Jeffries and GQ style correspondent, Brett Fahlgren. Or take the Gillette Career Quiz and view the Hire Guide to see what HR professionals really think.

Also check out the Gillette Resource Center for the tools, information and advice needed to rise above the competition in today’s market.

Don’t be fooled. Appearance matters. You’re not “too cool” to dress up and look put together. Your career may depend on it.

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Blogworld 2009 Monetization Track Summary

As you may or may not know, this is my 3rd year as the organizer for the Blogworld “monetization” track. That means that I get to create sessions for the show that revolve around “making money with blogs”. The past two years have been extremely successful, with jam-packed sessions and thousands of happily informed people walking away with tips and tricks and motivation… oh my!

This year I’m at it again. The final schedule is up now and you can see the panels that I’ve put together.

Are you coming? Because it’s going to be the best track yet! Over the next few weeks leading up to the show I’m going to feature each panel I put together and talk about why you NEED to be in attendance.

Here’s a run-down of the sessions I’ll be talking about here on my blog over the next few weeks. Note: I’ll be personally moderating a bunch of these panels.

Friday, 11:30 AM
Panel: Are You Getting The Most Money Out Of Your Blog As You Can?
Description: You may think your blog is earning well, but what if someone showed you how you’re leaving money on the table and could be earning much more? Well, this panel will show you how to extract those extra revenues out of your blog that you’ve never thought of. Ready to make even more income next year? We’ll show you how.

Panelists: Dave Taylor, Tim Jones, Chris Pirillo, Chloe Spencer

Friday, 12:45 PM
Panel: Affiliate Marketing Blogging Secrets
Description: Top bloggers already know, and have proven, that affiliate marketing is a top three money making tactic for their blogs. Now is the time to learn from the affiliate marketing experts about how to incorporate high-converting affiliate marketing efforts into your plan of attack.

Panelist(s): Angel Djambazov, Brian Littleton, Ben Huh, Kim Rowley

Friday, 3 PM
Session Title: Making Social Media Make Money – The Top Ten Strategies
Description: Social Media has become our first choice for communication with friends and for business. Most of us start our online sessions with Twitter or Facebook. Social Search poses the first real threat to Google’s dominance. This presentation will explore practical applications to deliver real bottom line profitability for business and leading strategies for building your personal brand online.

Panelist(s): Jay Berkowitz

Friday, 4 PM
Panel: Did I Miss The Online Video Boat?
Description: So what happened? Last year everyone told me I should be making Web videos and I’d be rich. I didn’t do it because I was too busy and didn’t know how to start. Did everyone get rich besides me? If so, who and how and is there still time for me to jump on board?

Panelist(s): Steve Rosenbaum, Gary Rozenwieg, Vincent Everts

Saturday, 11:30 AM
Panel: The Money Making Potential of Continuity Programs
Description: The business case and money making potential of creating and maintaining continuity programs.

Panelist(s): Tim Kerber, Ryan Lee

Saturday, 12:45 PM
Panel: How to Earn A Big Ole’ Pile of Money By Making Lots of Killer Blog Content
Description: One way to make money on your blog is to create tons of high-quality content. But how do you do that if you’re a one-person shop? Learn from the experts about how they create massive amounts killer blog content that helps them earn like Web rock stars.

Panelist(s): Rosemary, Warren Whitlock, Dan Gray, JB Glossinger

Saturday, 3 PM
Panel: Blogging Super Panel Live Feedback Site Reviews
Description: Is your blog optimizing its potential to make money? Find out! This panel of the top money making bloggers of all time will spend a few hours reviewing your blogs live. So get there early and step up to the mic and be ready to have your blog picked apart by the pros who know.

Panelist(s): Darren Rowse, John Chow, Zac Johnson

Saturday, 4:15 PM
Panel: How to Make $60k a Month with a Membership Program?
Description: Learn the secrets of how to take a niche topic and turn it into a profitable membership program from scratch, capable of earning $60k a month or more. It wasn’t always easy either. Learn about the early days and the problems we ran into, as well as the mistakes we made in the process. Also learn how to turn on the marketing machine to attract new members.

Panelist(s): Timothy Sykes, Adarsh D. Pallian

Bonus! She’s not in my track, but she is speaking.

Session Title: Facebook & Twitter Fortunes: How To Strategically Grow Your Business Using the Top Two Online Social Networks
Description: Facebook is the largest online social network and Twitter is the fastest growing online social network. These two giant sites have changed the landscape of online marketing with significant implications for business owners, marketers, and entrepreneurs. Facebook boasts over 200 million active members and is growing at a rate of over one million new members per week. Twitter has grown 2300% in the past 12 months. Facebook, Twitter and other social media sites are extremely powerful marketing mediums through which to exponentially grow your business.

Panelist(s): Mari Smith

How To Make A Viral Video From Stats

I love stats. Well, good, fun, informative stats that is. Check out the video below that I caught from a Mashable post.

Among the more fascinating statistics in The Economist’s Fall 2009 “Did You Know?” video on media convergence include that 40 million people have been rick-rolled, 95% of all downloaded songs last year weren’t paid for, there are 2 million TVs in bathrooms in the U.S., and 90% of some 200 billion emails sent per day are spam.

When you can take stats like those listed above, and drop them into a fun and entertaining video… you’ve got gold Jerry, Gold!

What did you think of this video? Good stuff, eh? Now… what kind of simple video like this can YOU make? I know you can do the research and find good stats. Then you simply have to find a video editor to put it together for you. Search your local colleges for a video department and find a student who has some time and who wouldn’t mind a few extra hundred bucks. Or look on Craigslist. Believe me, there are tons of people out there now looking for extra work.

When you make your video… post about it here. I’d love to see it.

What Color Is Your Brand?

VERY smart video here from William Arruda about colors in branding. A must watch really.

A couple of things to take away from this video.

1. Color means a lot. You really need to consider the lessons learned before you build your brand.
2. See how fun and easy this video was? You can make a video like this pretty easily. Get some good content, throw a soundtrack on there, slide some words and graphics in, and bam, you’ve got a video that is now sharable and viral. Try it.

Here’s a few videos I did a few years ago on personal branding.

Come Fly With Me

Ever flown British Airways? Me neither. Probably because I’ve never been to Britain. But I would love to go, and now they’ve given me the chance… and you too. Check out their Business Opportunity Grant contest.

If you’re a small business owner you can enter the contest to win one of 100 chances to fly for a year on British Airways for free! It’s their way of helping companies out during these tough times. (I always think of the Scooner Tuna from the movie Mr. Mom when I hear “tough times).

All you have to do is go enter to win one of the 100 grants and you could win a year’s worth of Business Class travel anywhere they fly! (Do they fly in America? Yes.) That’s not all either, each winner will get some “additional business support from our partners.” Here’s the info:

Here’s the deal. You know as well as them that conducting business in person is a better way to build relationships with your customers or vice versa. It just makes sense. So I’m guessing this is their way of helping you get that done. I know I’m applying for the contest as I’d love to jetset around meeting my customers and readers for free. Who wouldn’t?

The Grant (via http://businessgrants.ba.com/contest)

* British Airways airfare for 10 round-trip Club World business class flights.
* 5 free British Airways World Cargo freight shipments of up to 500 kilos to worldwide destinations
* $1000 toward accommodation at Courtyard by Marriott
* 5 Regus Businessworld Gold Cards providing access to business lounges worldwide
* Canon PIXMA MX860 Wireless Office All-In-One Printer

Go apply by September 30th. Tell them about your company and answer a few questions about how you’d like to see your business grow next year. If you win, make sure you fly into Cleveland and take me to lunch. :)

Click Here

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Sales, Leads & Publicity… Oh My!

Today I spoke to a chamber of commerce group in Westlake, Ohio about how small business owners can generate more sales, leads and publicity. If you are at all interested in learning how I and many others spend absolutely nothing on advertising and how we generate success online… you need to watch.

Below is the video. I start speaking a few minutes in.

Mind, Body & Being An Entrepreneur

Note: This was dictated over the phone using CopyTalk.com. So it may sound a bit choppy.

It’s interesting to me the parallels there are between business and success and success in terms of body and mental, physical health. I just started to get in shape and work out with a trainer. Backstory: I have never been a person who has worked out before. I have never been a physical fitness person. I was raised in Cleveland, Ohio, and you ate everything on your plate, and if you wanted more, you got more. I was not raised to eat healthy. I was not raised in a way that you need to exercise and do those things. So, this is a brand new learning experience for me.

What I do know, though, is how to be an entrepreneur. I know how to make my way in the business world and take risks and do those types of things. So it’s interesting now that I am getting in shape and I am being taught how to be healthier and to work out, the parallels that come between being an entrepreneur and being successful and being healthier and being successful at it.

As I start to see results happen, as I get stronger, and my pants size keep dropping, and I am feeling so much better… I feel so many changes. As an entrepreneur, it’s the same type of thing, you put in the hours and the work, and you will be successful and you see the results.

But I also notice mentally how powerful this is to get healthy. I also notice how it teaches me that I can push myself, because I already know how to do that in the business world, but I didn’t know that I could do it physically. I have learned so much about myself, because I am now able to push myself both physically and mentally. And mentally is really the hardest part.

So go out there and try something different. If you’re a couch potato, go out there and try to work out. Get on a training program and push yourself mentally. Push yourself in other ways than just being an entrepreneur, because I’ve got to tell you that it has opened my mind. It has helped me think of new things. It has helped me work better and helped me work longer. It’s changed things for me.

Testing Something New: CopyTalk

So I’m trying out this new system called Copytalk.com, and I’m trying it out because I’ve been blogging for almost 10 years now and writing blog posts to me is a lot of work. That’s the main reason why I want to try this out. Because what this is going to do is transcribe what I’m saying right here. I’m actually talking this into my phone right now at my desk and this is going to transcribe it and send it back to me via e-mail. Then I can post that onto my blog.

So that’s the first thing that this is going to do for me. It’s going to save me time of having to sit and type out my thoughts. Now, I like to type out my thoughts because I think I can get them out a little more clearly; however, I also like to sometimes just be on the road or place where I can talk into the phone and just have those things sent back to me. So I think this is a neat service.

The other reason I’m trying this out and the other reason I think you should try this out, or try things like this out, is that they expand your horizons. They make you more productive. They give you more chances to be creative. When you take shots at new software and tools and things that are out there, you should always, always, always try them out and always see if they work for you because you may never know how they’re going to change the way that you do business or the way that you earn revenue or get publicity because usually they do.

Now, this may not work out. I may not find this useful. I may get this transcript back that you’re reading right now and think that it’s not good; but, I may really like it, and it may increase my productivity as a blogger, which is one of my goals, to blog more. So, we’ll see, but at least I’m trying. If you’re not trying, you’re dying.

So go out there and play around with new tools. Work on things. Find things that are free or even things that are paid like this and determine how much they can help you improve your business in the end. But if you don’t try, you’re never going to get there. Remember, Wayne Gretzy, one of my favorite quotes of all time is, “you miss 100% of the shots you don’t take”.

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