Because my customers, you know, the small business owners and the corporate executives who pay me to speak and do consulting and buy my books… do care.
Louis Gray is right though, “we”, the social media/Internet geeks that play the most in this sandbox, do in fact need a new metric to look at besides numbers.
But sorry, the rest of the world, the people who pay us money and look to us for guidance aren’t ready for it. They like seeing those juicy numbers. To them, it’s credibility. It’s status.
Think I’m wrong, tell me why.