Tiger & Nike Branding: The Road To Salvation Starts With Attrition | Unskippable - Marketing Keynote Speaker - Jim Kukral

Tiger & Nike Branding: The Road To Salvation Starts With Attrition

Seen Tiger’s new Nike commercial yet? Everyone is talking about it.

My Take?
The road to salvation starts with attrition. The old man scolds his son. He’s being punished mentally. His dead father is haunting his thoughts.

What Nike Is Saying To You, Err, Wants You To Believe
He’s not getting off scot-free. We should all realize this and begin to empathize with him as we are all not free from sin or a fatherly scolding.

The Truth?
Translation of the ad: Tiger is paying for his indiscretions, you betcha, and you should begin to feel sorry for all he’s been through.

How The Nike Brand Wins?
When times are tough, winners win and fight through and climb to the top. In other words… what the entire Nike brand is built on… winning at all costs.

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