I Wish Twitter Would Go Away | Unskippable - Marketing Keynote Speaker - Jim Kukral

I Wish Twitter Would Go Away

I have a long love/hate relationship with Twitter. When I first started with it, I hated it. Then I quit it, then I came back.

Now I’m back for more of the same topic. Here goes… this might hurt a little bit. No one else will say it, but I will.

I wish Twitter would just go away.

Why? Well, basically it comes down to this. Time spent vs. ROI/reward.

Sure, I’ve seen some results from my Twitter usage. Higher branding, more reach, popularity, etc… I’ve even seen revenue from Twitter for my consulting business. However, the scale is GREATLY weighted to the one side. In other words, for the amount of time and effort I’ve put into Twitter, I believe the rewards/ROI are far outweighed by the “time put in”. In marketing land, that’s a bad formula. It should be the other way around.

No, I’m not quitting Twitter. I’m simply stating that I wish it would go away. Things would be so much easier. Here we are almost 5-years into the launch of it and I can honestly say that my business might be in better shape if I spent less time on Twitter and more time “doing business things” that increase my bottom line.

What do you think? Would your business be better or worse if Twitter just went away?

P.S. Quitting Twitter now isn’t an option for someone like me. Makes no sense for me to do that. I’m just saying, my business might be in better shape if it wasn’t around. I’m stuck with it.

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