If You Hate This Video, You'll Hate My Book | Unskippable - Marketing Keynote Speaker - Jim Kukral

If You Hate This Video, You’ll Hate My Book

You know how to know if you’re doing your marketing right? It’s easy. Some people love what you’re doing, and some hate it. That’s good news. It means that you’re generating a reaction, and in marketing, a reaction is equal to creating an emotion, and that’s when you can usually get someone to a call to action. And if you can get someone to take an action, you’re accomplishing some type of goal. Sales/marketing 101.

Case in point. I made this video. I posted it on my book blog. Chris Brogan tweeted it, then blogged about it. Hilarity ensued! Check out some of these comments.

Be Clever- It2019s More Fun

Of course, only about 10% of the comments were negative. Most people left comments like these.

Be Clever- It2019s More Fun

Now, I’ve got a thick skin from having been doing this Web thing for 15+ years. I’ve seen it all, been yelled at by the best of them and even been Google-bombed (attempted) by an angry group of haters. So this doesn’t bother me. In fact, I cherish it.

To the people who didn’t like my video, here’s what I have to say to you.

1. It was a joke. I thought it was funny. Not trying to deceive, just having fun.

2. I just saved you $25. If you didn’t like this idea, you will HATE the book. Don’t buy it.

3. I wrote a book about how to use attention-getting marketing to drive sales, leads and publicity. What do you expect from me? lol

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