If you have been reading my blog or listening to me speak you’ve heard me mention the great book called Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts! by Jon Spoelstra. Buy it. That’s an affiliate link.
One of the things I loved the most in John’s book was the chapter where he talks about thinking big. He says, “What’s it gonna take?”
Ask yourself some questions like this. I’ll give you an idea. I have a book coming out. Right now I’m asking myself this question.
What’s it gonna take to sell 100,000 copies of my book?
Now, if you know know much about the book business, that’s really hard to do. Especially with business books. Only a select few authors do that. Godin, Ferris, Scott, etc… So I’m fully aware that selling 100,000 books is not going to be easy, but that doesn’t change the fact that I’m going to try.
Today marks the two-month point when my book will be available for purchase. I’ll be spending my time over this period doing everything possible to sell 100,000 books. I’m not worrying about “how I can’t do it”. I’m just trying to do it. That’s the key. Don’t think about how you can’t do things.
So I think, constantly now, about what it is going to take. Here’s a short list of things I think need to happen.
1. Get massive media exposure on television and radio. Get on the Today Show. Cable shows. Oprah? etc…
2. Get 1,000 of the top bloggers and influencers to read the book and promote it.
3. Promote it day and night starting today and all the way through the end of the year. Blog post every day. Video every day. Reach out to someone new every day. Do something outrageous every day to get attention.
4. Spend $10-20k on marketing.
Do you ever ask yourself “what’s it gonna take?” If you don’t, how can you possibly ever reach the top of the mountain. Try it.