Guest post by Sam Rosen. I’m participating in this fun and unique new type of “short” online conference. I think you should check it out.
Next Tuesday, my company, ThoughtLead, is putting on a 60-minute virtual conference called The Influencer Project. Jim, along with other luminaries like Guy Kawasaki, Gary Vaynerchuk, John Jantsch, Robert Scoble, Brian Solis, and Ann Handley, will be speaking it.
Each one will boil down what he or she feels is the most important thing anyone can do to increase their influence online into a 60-second talk. That’s right: all 60 speakers, nearly all of whom regularly deliver keynotes, will have only 60 seconds to share the essence of their expertise—which is why we’re calling it the “shortest marketing conference ever.”
So that got me thinking: wouldn’t it be an awesome exercise if you tried to boil down your expertise into a 60-second piece?
This is different than the standard “Elevator Pitch,” which asks you to say what your company or brand does and stands for. Rather, this “60-second keynote” challenges you to take the core of what you know in a particular domain, strip out any and all supporting arguments, evidence, and stories, and communicate it succinctly and powerfully—so that anyone listening could immediately walk away with a new, actionable insight.
David Meerman Scott, who blogged about the conference last week, said that the he found the format refreshing; it forced him to get down to the bare bones of what his message really is. And if David thought it was both challenging and rewarding, I’m sure we can all learn a lot from following suit.
So, I ask you: What would you say if you only had sixty seconds to pour your heart out and get across the most important thing you know?