Buring The Koran Gets Attention? You Betcha! | Unskippable - Marketing Keynote Speaker - Jim Kukral

Buring The Koran Gets Attention? You Betcha!

So this guy wants to burn the Koran. Huge story that is dominating the cable news networks. This blog isn’t about whether it’s right or wrong. This blog is about one thing: Attention!

In my book I talk about the politician who yelled “You lie!” at President Obama during the State of the Union speech. Because of that, Joe Wilson raised over a million dollars in campaign funding. The problem though? His opponent raised twice as much.

Here’s the questions I have about this Koran burning thing.

1. Are we all being played? Was/is there ever any intent to do this? Or…
2. How much money will this Pastor and his church raise (or have raised already) from this controversy?

This is a perfect example of “bad” attention. The kind of attention that takes it to the extreme, but also takes all the eyeballs with it. Not recommended, but yet, highly effective.

It will be interesting to see how famous this Pastor gets and how much money he raises.

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