Unguru.me – Small Business Community (without the hype) | Unskippable - Marketing Keynote Speaker - Jim Kukral

Unguru.me – Small Business Community (without the hype)

This is the million dollar question I get asked a lot. Can you sell and make a lot of money like the “gurus” do, without selling like a guru? Specifically, this question or a form of it: “Do I have to create a long sales letter page full of false promises?” Here’s my response.

The truth is that those annoying guru pages exist because they work. They convert well. If your goal is to just make as much money as fast as possible then that might be a great option for you. However, if your goal is to build a business, you want to build relationships. Do you really think that you can build a long-term business off of annoying your customers and false promises? You can’t.

So, can you sell without using guru tactics? Of course you can, you just have to look at it differently. How do you define success? Is it making money overnight or is it building something? Building a brand you can be proud of.

Introducing Unguru.me, a new community I’ve co-created with Affiliate Summit founder, and great friend, Shawn Collins. Please stop by and join during our free beta.

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GTA 5 - January 19, 2011

Nice post! Thanks for this discovering :)

Free SEO Report - February 21, 2011

Francesco Consultancy is now offering a Free SEO Report website check; this gives anyone with a website the chance to see how SEO friendly their website is.
SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software.
Why would this be of great importance to you? Would it be important to you if customers were unable to find your telephone number or find the address of your business? I do not think that many businesses could survive for very long in this situation.
This situation could apply to a web site. Can potential customers locate your current web site easily? Traffic to your web site could be extremely low. Potential customers might not even know that your site exists.
It’s FREE and could point out some really simple mistakes you have made.

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