This is the million dollar question I get asked a lot. Can you sell and make a lot of money like the “gurus” do, without selling like a guru? Specifically, this question or a form of it: “Do I have to create a long sales letter page full of false promises?” Here’s my response.
The truth is that those annoying guru pages exist because they work. They convert well. If your goal is to just make as much money as fast as possible then that might be a great option for you. However, if your goal is to build a business, you want to build relationships. Do you really think that you can build a long-term business off of annoying your customers and false promises? You can’t.
So, can you sell without using guru tactics? Of course you can, you just have to look at it differently. How do you define success? Is it making money overnight or is it building something? Building a brand you can be proud of.