2012 | Unskippable - Marketing Keynote Speaker - Jim Kukral

Yearly Archives: 2012

The Most Difficult Thing To Do Is Talk About Yourself

Anyone who is in the business of marketing will tell you… The most difficult thing to do is talking about yourself. That could mean you, your brand, or your business. For years I’ve struggled with answering the question of “What do you do Jim?” And, “tell me more about yourself”. So much so I’ve hired professionals who have a much easier time of explaining what I do and what I have done.

I think we all just get too close to ourselves; plus the fact that most of us are humble (I know I am) and tend to speak lightly of ourselves. I don’t think that’s a flaw. I just think that’s how we are.

The good news is that you get better at it over time. I’ve always been a person who follows his passion. Which is why I always appear to be jumping all over the place with my focus and business models. Finally though, over the past 3-years or so, I’ve been able to decide what I do best, and what I like to do most. The video below explains it all in just over two minutes. Take a quick watch and let me know if I made it clear enough?

Here’s the script from the video.

Hi, I’m Jim Kukral

Thanks for visiting my website. This is a quick little video explaining what I can do to help you today. Ready? Here goes…

Number 1: I’ve been building websites and brands for people for over 16-years. My firm, http://www.Sproutar.com specializes in creating powerful WordPress driven sites and blogs. As well as logos and landing pages. Starting a new business? Need a refresher of your existing website? We can help you get it done so you can get more sales, leads and publicity. Affordably too. Want a quote? Visit Sproutar.com for more info and examples.

Number 2: I write and market books. A lot of them. As of right now I have 8 books for sale on Amazon. Got a book in you? You need an eye-catching cover, as well as a strategy to launch and market it to meet your goals. My firm, http://www.DigitalBookLaunch.com focuses on helping you write a book that makes sense for your agenda, and then market it. Check out our cover design services and marketing packages at DigitalBookLaunch.com. Then let’s get on the phone to chat about it.

Number 3: Like this video? Pretty neat huh? This type of explainer video helps you communicate your business in just a few minutes bitcoin casino bonuses. That means more engagement and conversions for you! http://www.FunnerVids.com is my firm where you can get your very own video just like this for only $999. Curious? Check out our client list and video examples at http://www.FunnerVids.com

Hmmm, so what else? We’re running out of time. Gotta keep this video short. Here’s a few other things I can do for you.

Need a speaker for your event? Check out my speaking page for video samples and availability.

Need a Web business consultant? I occasionally take on clients who need help. Drop me a note and we’ll see if there’s a match.

Need a fishing buddy? Just say the word and I’ll put my waders on and meet you in the water.

Thanks for stopping by and I hope to hear from you soon.

Another Book Jim? Yep, Introducing “The Webinar Way”

You know how to write a ton of books? Co-author them with other people. Introducing a book I’ve been working on with co-author Sherrie Rose. It’s called The Webinar Way – The Single, Most Effective Way to Promote your Services, Drive Leads & Sell a Ton of Products. Published by my book marketing firm Digital Book Launch.

How To Profit From Engaging, Easy-To-Create Webinars With Valuable Content That Participants Love!

Connect to your audience, gain influence with your ideas, turn stories into sales, and create recurring profits. Learn how to:

Master Every *Serious* Entrepreneur’s Favorite Wealth Weapon
When you run webinars, you will drive more leads, you’ll build an audience of targeted customers and make more sales, and your business will quickly grow. Discover:

* Why the 3C by 3T Matrix will put your webinar in simple perspective.
* What core elements you add for an engaging webinar with an irresistible close.
* What you need to successfully promote, run, and grow your webinar “enterprise.”
* How the Webinar Way Profit Calculator will track your metrics (and sales)!

The “7 Pillars” and WAMO approach to webinars are part of the much-needed solution to cash-in on your next payday webinar. This easy, well-structured book has the details to guide and motivate you through each step. Change the way you do business with The Webinar Way!

Really Make a Difference With Your Very-Own Knowledge
It’s very possible people just like you can learn to package their struggles, successes, research, or life’s story into advice for others and become the expert on any given topic using webinars as the platform to get the message out on a virtual (and global) stage. In the industry of people who share their advice and knowledge with the world, webinars are a must. If you’ve ever wondered what steps the gurus take to spread their message, serve others, and build a real business, then this is a must-read.

Automate High-Converting Webinars For More Recurring Profit
When it comes down to it, you want freedom. Freedom of time tops the list for most folks. Webinars are work but when you have a good one, you set up a perpetual webinar to automate profits for ongoing revenue while you go on vacation. Living the webinar lifestyle is possible. Want to know how?

Business Around A Lifestyle Volume 2 + Free Bonus

It’s finally here. Part II of my book series Business Around A Lifestyle (How To Create An Amazing Online Business & Profit From It) is live on sale on Amazon and ready for your reviews. If you haven’t read Volume 1 yet, I would suggest you grab it here first, then move on to Volume 2.

NOTE: Purchase a digital copy by October 22 and I’ll give you free access to my Online Video Toolkit 2.0 training site ($99 value). Learn how to make amazing Web videos. Just contact me after at jim at jimkukral dot com with your Amazon receipt and I’ll get you access right away.

In Volume 1 I focused on inspiring you to believe that you could in fact do this. You could change your lifestyle and build a Web business around it. Thousands of people have read the book and have left reviews like these.

“The book is full of inspiration and motivation and I know that anyone that reads this will come out enlightened and ready to take steps to change their own lives!” Dad of Divas

“This book offers guidelines for setting goals and getting started in a rewarding business and lifestyle.” Janette Fuller

“It’s hard to find an informational book that is just easy and enjoyable to read.” Mark Ward

So What Is Volume 2 About Then?

Simply put: execution! This book focuses on how to get it done. What types of Web businesses and business models make sense for your goals? What tools and resources can you use to create content and build a business online?

From the Amazon description.

Volume 2: On How To Change Your Lifestyle & Provide For Your Family

It’s Time To Execute! How’d You Like To Know Exactly What To Do To Create A Web Business? Provide for your family by learning how to build a real business online. Learn how to:

Know What To Do And What NOT To Do
Don’t spend years building a Web business that won’t work. Learn how to build it the right way. Learn how to build something that lasts and provides for your family for generations.

13-Reasons You’re Not As Successful As You Should Be
So why is everyone else rich and you’re not? Ever ask best online microgaming casino yourself that question? Find out the 13 reasons that are stopping you from having the life and business that you want. I’m warning you. It’s not going to be easy to hear, but it may kick your butt into action.

Exactly How Do People Make Money On The Web
The Internet has made millionaires out of millions of people. Real, regular people with skills and knowledge about any topic who use the power of the Web to build a legitimate and long-lasting online business. Want to know how?

Ducttape Marketing Guy Wants You To Make Work Worth It (podcast)

I recently had the chance to interview the great John Jantsch, aka Ducttape Marketing guy, to talk about his new book The Commitment Engine. Below is the podcast interview. This is John’s third book, and I look forward to reading it. His first two books, are books I have read and I highly recommend. So much so I’ve made video reviews of the both, that can be found on each respective Amazon page.

So what will you learn from listening to John today? Well, how about how to build a successful and powerful brand that can make you millions? You’ll also learn how to find out how to find the “why” in your life, which comes in useful if you’re trying to decide what type of business you want to be in.

Look, John is a mega-successful speaker and businessman. This interview is solid-gold in terms of information that will help you succeed. Get inspired by listening to John, I do every day. Oh, and grab his new book and get some bonuses here.

Videos For Business – Explainer Videos

Stop, before you read… a bribe. Go ahead and share my new company FunnerVids to your social network here, and get free access to my Online Video Toolkit 2.0 product ($99 value). Share it here.

As I wrote in my HuffingtonPost piece a bit ago, explainer videos are the new infographics.

Yes, infographics are usually very interesting, which makes them shareable, which is the holy grail of every content marketer’s dreams. Smart marketers and content creators make branded infographics that contain links or calls to actions back to their websites. As those infographics get shared naturally, so does their brand message and the opportunity for viral growth.

But what infographics can’t do is entertain, or explain in a way that a video does. Videos have the unique ability to not only visualize a message, but also add entertaining motion effects and sound; creating a much more powerful effect on the message delivered.

The time has come to take the world of infographics to the next level: video. Or as some are calling them, explainer videos. Explainer videos are short, actionable and instructive videos that businesses use to quickly explain what it is they do, and how they can solve their customer’s biggest problems.

Below is the intro video for the company I started called FunnerVids.com. Funnervids makes fun, inexpensive, animated business explainer videos that will wow your customers, all for the low fee of $999. Want to know more? Visit the site, or even better, watch the video below.

[leadplayer_vid id=”50649908EB85E”]

Here are some other explainer videos that you will like.

[leadplayer_vid id=”506499C926EA9″] [leadplayer_vid id=”506499FFAD42B”]

My Best Birthday Ever

I’m 41 today. Thank you all ahead of time for your birthday wishes. Chances are you’re reading this and I’m out waist deep in a river right now fishing for big trout. The power of wordpress scheduling.

I wanted to post today a recap of what happened to me last year on my birthday. I posted it on Facebook, but didn’t blog it for some reason and I think it needs to be shared. So here’s what happened last year.

I needed to run down to the local convenience store to pick up some ice and other assorted things. I arrived at the store and bought my items. But when I was walking out of the store, an older lady (probably in her 70’s) was asking the store clerk if he could give her a ride back home. She looked very confused.

The store clerk had to tell her that he couldn’t leave the store. He looked annoyed at this old crazy lady bugging him. The lady was confused. She was saying that her husband was supposed to come and pick her up but he must have forgotten. She had walked to the store she said, and now she had three big bags of things to carry home, but her husband wasn’t there. She needed a ride. Oh, and she didn’t know where she lived exactly.

I chatted with her for a minute in the store and tried to determine what was going on. Was she just crazy? Was she some kind of wacko? Or maybe, just maybe, she was just an older lady with some mental issues who needed some help? She obviously had gotten to the store on her own, so she must live close. The pizza place that I worked for and delivered 20-years ago in high school was right next door, and I grew up in this neighborhood, so I knew where I was going and I was pretty sure I could find her house, I hoped.

I grabbed her bags and told her I’d take her home and we’d find her house. She was very happy. I got her into my SUV and put her bags in the back and we pulled out of the store lot. She pointed me West, up the hill on Hillside Road. I drove slow, and she looked out the window trying to find her house.

As I drove, we chatted. I asked her if she knew my parents, she didn’t. I asked her what color her house was, she didn’t know. I asked her how far it was, she didn’t know. Then in nervous chatter I told her it was my birthday.

Just then she let out a big “happy birthday!” And then, she started to sing to me in my car. She proceeded to sing very nicely the most beautiful happy birthday song I had ever heard. I almost wanted to clap when she was done it was that good. The only thing I could keep thinking to myself was that what a wonderful person this is and how I was lucky to have run into her and help her.

I thanked her for the song and we kept driving and looking. In another half mile up the street she blurted out “that’s it, on the right!” I pulled into her driveway, or at least I hoped it was her driveway, and I got out and started to get her bags.

Just then her husband, who was also an older gentleman came walking to the car. The lady got out and started speaking to him. I stood there with her bags in hand as she explained to the man that I had given her a ride back from the store. He seemed confused as well, but very grateful. He took the bags and shook my hand and thanked me. She did the same and again told me happy birthday. Then she went into the house.

The man was so happy that his wife was home safe. I told him I was heading home to my family to make dinner and that we were having an outdoor fire and smores with the kids. He then motioned to the large stack of wood under the nearest pine tree and said I could take all that I could carry for my fire. At first I refused, but he insisted. So I gladly loaded a few logs into the back of my car and thanked him for the wood and left.

On the way home I noticed I had a huge smile on my face. It wasn’t that I was proud of myself for helping someone in need. But rather, how lucky I was to have the opportunity to actually help someone who needed my help. Damn that felt good. But also, and more importantly, I was reminded of how lucky I was to have a family and everything that I was blessed to have in my life.

Best birthday ever.

Here’s my request to you today. Go out of your way to help someone who needs it. Do it in your own way, at any level you want, but just do something. Thanks for letting me share my best birthday ever.

It Was Never About The Money (12 Days left)

Jim For Life only has 12 days left for that specific crowdfunding campaign. As you can see, we’ve raised just over $1,300 for the project, from just over 100 people. Not impressive at all, right? Wrong!

It was never about the money raised. It was about reaching new people. It was about trying something new.

I will not measure the success or failure of this project on the money. Heck, if I did why would I have made it only $1.00 to be part of it? As I said in the Jim For Life marketing material, the only reason I did a crowdfunding campaign for it was because I wanted to get more attention to help spread the word more.

And it worked. Big time. I’ve been contacted by all kinds of bloggers and media people who are watching the project and ready to write about it. I’ve been contacted by tons of authors and entrepreneurs who want to learn more about crowdfunding. I’ve been contacted by tons of people who want to know how I made the video on the campaign. Here’s how by the way.

Oh, and the entire point. I’ve connected with over 100 people who want to be in my inner circle and who want to get my new books when they come out, and hopefully, help me spread the word about them as well.

No, you don’t measure campaigns like this in dollars directly. You measure them in exposure and reach and leads. That’s the biggest mistake most people make. They focus on the money that comes direct. This was never about the direct money.

We have 12-days left to go to get all my books for the next year fro only $1.00. You in?

Plenty Of People Think I’m An Idiot

Was reading Chris Brogan’s post this morning called “Not Worthy“. Good points in the piece, but the end paragraphs got me the most.

From here on out, your bravery requires you to stop talking down about that which you produce. Instead, just focus on improving the quality of your work. Measure yourself (and only yourself) against the value of the work you create, and then against the achievement of goals you’ve set for yourself (never the intentions of others). Let no external system drive you as much as your internal measures. No gold medals, no ranks, nothing that comes from the perceptions of others.

You are worth your time. You are worth it. Your efforts are yours to judge, and yours alone. Nothing a boss or coworkers or anyone says will ever matter as much as your own perception of your work, and what it will indication needs improving.

For over 10-years now I’ve been coming up with sometimes wacky, sometimes just plain stupid ideas. I take some of them and try them, and some of them I shelf for another day. Most failed. Some succeeded. That’s the way it goes.

But I believed in every one of them. I don’t care that some people don’t get my latest Jim For Life project and think it’s arrogant. I don’t care that some people do in fact think I’m a complete idiot.

I believe in it, and it might fail. Then I’ll try again. But I believe in it; that’s all that matters.

I know my intentions; which is to help people. I didn’t do it for the money, obviously. I’m doing it because I can reach more people. Yet, because of the state of the world we live in now, some people still won’t even participate for a buck because they’re so jaded by getting ripped off and everything having a catch.

There’s no catch at Jim For Life. There’s no reason I should feel bad because it might not work. Judge your own efforts as Chris said. Live your life career on your own terms and see what happens. Be authentic to who you are and try new things.

You never know, it just might work.

Learn How To Make A Video Like This

Go here and share my Jim For Life project.

Or, here’s the other full version of the original Jim For Life video. Same concept, just a bit longer and more stuff.

Want to learn how to make videos like these? All you have to do is go here and share my Jim For Life project. Once you do that, you’ll get access to sign up for the exclusive online learning event where I’ll show you how to make videos like this.

Pretty cool stuff, isn’t it? Wouldn’t you like to learn how to make these on your own? You won’t have to spend thousands of dollars. You won’t have to get fancy video equipment. You won’t have to become a graphic designer overnight.

Making videos like this is fast, easy and fun.

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