F$%#, That’s Good Marketing | Unskippable - Marketing Keynote Speaker - Jim Kukral

F$%#, That’s Good Marketing

If you haven’t seen the highly debated Clint Eastwood/Chrysler Superbowl ad yet, watch it below. I just wanted to point out, politics aside, that it’s a great ad with great copywriting.

“It’s halftime in America” is an amazing line. I would swear Aaron Sorkin wrote this ad.

I know Clint has denied any support of Obama in the ad, but if I was Obama I’d take the concept and run with it. Great metaphor. Great copywriting.

F$%#, that’s good marketing. Don’t you agree?

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