I get it? No, wait, I don’t? Curse words mean nothing to me. I personally don’t use them in public, or in front of clients, or in front of my kids, or on stage… but at a poker game with my buddies? Sure.
On a book cover? ABSOLUTELY! Here’s why.
You know I wrote a book called Attention!, right? If you read it, you’d know that in a sea of competition, you have to do something to stand out to get noticed. There are plenty of other books out there about “how and why to write a book”.
So why should you buy my f*$%’ing book?
1. The title attracts you, or repels you. Either way, it gets your attention. Remember, emotions create reactions. I my experience so far, about 1 out of 100 people despise the title. The rest LOVE it.
2. My cover stands out from the other thumbnails. Cover design matters, big time.
3. See #1
4. It’s a really, really good book. Check out these blurbs.
“If you have writer’s block or fear of failure, or buy into the thought that no one reads books, then this book is for you. Jim Kukral dispels myths, points out the positives of publishing and inspires you to write your book.” – Dan Janal, author, “Reporters Are Looking for YOU!”
“I wish I had read this before I wrote my first book. Jim Kukral offers up a powerful, smart, incredibly useful primer that lifts the veil of mystery that confuses new authors. If you’ve ever even considered writing a book, this is a must read.” – Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
“Writing a book was the best thing I did for my career. It was so good that I’ve written eight books. Jim will show you how its done.” – David Meerman Scott, bestselling author of The New Rules of Marketing and PR
“A book has a magical ability to transform anyone into an expert. And as an expert author, doors open–for more sales, speaking gigs, media appearances, and so much more. There’s never been a better time to write a book, and Jim Kukral has written one that proves that now is the time to for you to write yours.” – Nina Amir, book coach and consultant, author of How to Blog a Book: Write, Publish and Promote Your Work One Post at a Time
5. It’s business. I write books to sell them. Not to sit on virtual shelves.
I often tell the story on stage about how a woman wrote a book called Skinny Bitch which became an instant NY Times Best Seller. Skinny Bitch was like a million other woman diet and self-help books on the market. BUT! And a big BUT! It had a great title. One that got the author on the Today Show and many other venues. Honestly, I know people who have read it and they said it was a really good book, but tell me honestly, would she have sold as many copies and gotten as much publicity if she titled it Diet Tips For Women?
Ask yourself; Are you writing your book for your own vanity reasons and to worry about what people think about you? Or to actually sell books and help people? Too many authors don’t think like business people. Your job is to get attention and sell books.
And of course, write a great book. If you don’t do that, your toast anyway.
So, what do you think? Sound off in the comments. Will you buy my f*$%’ing book? And if not, why?
By the way, the book is free today (March 14, 2012).