How You Choose To Use Your Time In A Crisis Says A Lot About How Successful & Happy You Are | Unskippable - Marketing Keynote Speaker - Jim Kukral

How You Choose To Use Your Time In A Crisis Says A Lot About How Successful & Happy You Are

During the years 1665-67, the time of the Great Plague of London, Isaac Newton unleashed his genius on the world. The Great Plague killed an estimated 100,000 people—almost a quarter of London's population—in 18 months. Scary shit. 

Newton, if you don’t know, created the basic principles of modern physics, which resulted in the formulation of the law of universal gravitation. Pretty important science stuff.

And he did it when he was “working from home.”

An earlier plague, in 1606, allowed Shakespeare to get a lot of dramatic writing done while the theaters were shut down. During this “down time” he churned out King Lear, Macbeth, and Antony and Cleopatra.

So what’s your excuse? 

There are two types of people during a crisis. Which one are you?

Person #1: Netflix and Chill

This person is going to shut down. They’re going to watch Netflix a lot. They’re going to organize their closet. They’re going to entertain themselves to “get away” from the news of the world crashing down around them. 

Listen, I get it. I’m certainly going to do some of that. But there are limits to that for me.

Person #2: Make Shit Happen

This person is going to kick some serious arse. They’re going to improve themselves, personally, and professionally. They’re going to learn something new. They’re going to hunker down and do something productive that changes their life.

Again, which one are you?

One of your competitors is going to innovate and dominate doing something to fix the situation. But maybe it’s more important you catch up on Narcos.

You can stare out the window for a month, or you could start a podcast, or start writing a book. Or you could argue with people on Facebook/Twitter.

You could just feel sorry for yourself and do absolutely nothing. What message does that send to your kids? 

Again, which person are you going to be?

Text me, tell me what you’re going to do. If you don’t know yet, fine, come up with a plan. But do something productive, or not. It’s your choice.

Text me now. (216) 236-8294

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