The Virus Might Kill You, But The Stress Of It Might As Well? | Unskippable - Marketing Keynote Speaker - Jim Kukral

The Virus Might Kill You, But The Stress Of It Might As Well?

Taking too much bad news in is bad for your health. Duh.

According to media experts and researchers (link above). “Taking in a constant stream of alarming news increases your stress and anxiety—and has long-term consequences for your physical health, too.”

Alison Holman and her colleagues at UC Irvine have studied past epidemics and disasters to see how news reporting affects people. They found that those who read or saw more sensationalist, repetitive news stories experienced acute stress and other symptoms similar to post-traumatic stress disorder, with poorer health up to three years later.

These effects can be even harsher for people in communities that have already suffered disaster. In one study, Holman and her colleagues found that New Yorkers (who lived through 9/11) following sensationalist news stories about the Boston Marathon bombings had as much stress as people who actually lived in Boston where the bombings took place.

Stress is real, and deadly. And I might argue that it might end up being more deadly than the virus long term. We won’t know for years.

Here’s a chart from a report from IMI Netwave report called “Wave 3: Consumer Perceptions of COVID-19”. 

Is this you?

So let’s play this out BEFORE this pandemic. You wake up. You “might” take a shower and brush your teeth. Then make coffee or get some juice and breakfast. All the normal things you used to do.

What are you doing now during the pandemic? You’re waking up, then picking up your phone and checking to see what part of the world is burning. How many people died? Is there a cure?

This is killing us. Absolutely destroying us mentally. And the long term effects of this will be devastating to society in general.

So What’s The Answer?

You do need to stay informed. You need to stay safe. You can’t ignore everything.

From the article, “The key is to balance your media diet with news stories that are more inspiring or offer solutions, and then share them with friends and family. Taking those steps will help instill a sense of hope and personal agency, in yourself and others.”

Easier said than done. Can you do it? Can you pull yourself away from all the negative news? 

It’s hard, really hard. Our minds fight us on this constantly. 

Here’s a challenge for you. Start looking for the positive news about this all. 

How somebody helped another person on the front lines of medical care.

How a business decided to pay their employees during the lockdown.

Whatever. Something good.

Now here’s your homework. Go online and find me a positive story and text it to me.

Text me now. (216) 236-8294

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