Everything Will Be Okay or Everything Will Be Okay? | Unskippable - Marketing Keynote Speaker - Jim Kukral

Everything Will Be Okay or

Everything Will Be Okay?

Earlier this week I took a drive to a different part of town that I never go to. I just needed to get out! I find myself doing that at least once a week. Just driving around so I can feel somewhat normal again. Pretending that the world is like it was before, even though I know it’s not.

During this particular excursion I ended up driving past a building where I’ve seen many small concerts over the years. Remember those? Concerts? Groups of people standing shoulder to shoulder sweating and breathing on each other?

Now I didn’t purposely intend to drive past this building. Most likely I did it subconsciously because I needed to remember times of happiness and togetherness. Who knows! All of our heads are messed up at this point.

Here’s where it gets interesting. On the street marquee of the concert building was written this message.

“Everything will be ok”

I read it once from 100 yards out. Yep, that’s what it said. I read it again as I got closer.

I then pulled the car over and parked on the street in front of the sign. Then I read it again.

And I stared at it for a minute.

Then all of a sudden I almost broke down in tears in an overwhelming wave of emotion. It was like an alien in my body that was just ready to come bursting out of my chest.

Call me soft, go ahead. I’m human. This has been tough and I don’t care how strong you are mentally. We all have our limits.

Why did this sign trigger me after all this time?

Because the sign was right.

The sign told me what I needed to hear.

The sign is the soft assurance that your parents have whispered in your ear your entire life.

The sign is the strong proclamation that our leaders are supposed to sooth us with, but often fail at completely these days.

The sign...  is hope.

It’s permission to believe. To gather strength and look forward.

What we need less of right now is “we’re all in this together”, and more of “everything will be okay”, don’t you think?

Now, of course, if you put a question mark on that message it completely changes the narrative, right?

What if the sign said...

Everything will be okay?

See what I mean?

The truth is I’m glad the sign didn’t have that question mark. Because deep down I want to believe that everything is going to be okay.

I want the comfort of hope, wrapping my up in a warm blanket and tucking me in at night.

I guess my point is this.

How you frame your mindset during times like is a choice.

You can either believe everything will be okay.

Or, you can believe everything will be okay?

Big difference.

Have a safe and productive holiday weekend.

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