Jim Kukral | Unskippable - Marketing Keynote Speaker - Jim Kukral

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Take This Pill, It’ll Make You Feel So Much Better?

Take This Pill, It’ll Make You

Feel So Much Better?

As a child of cable television and pop culture (born 1971), most of my early knowledge of the world around me came from watching movies and television, and to a lesser extent, books. I mean, I certainly didn’t learn much from those Encyclopedia Britannica's my parents stuffed in the closet. They were excellent for writing papers on the Kangaroo from Australia or the Medieval period, because, well, the Internet didn’t exist!

I remember learning about space and the stars when I was six-years-old when I saw a movie called Star Wars - A New Hope. Should a six-year-old really have gone to see that movie at 10pm at night at the mall with the neighbor? Probably not, but hey, it was the 70’s. We didn’t helicopter parent back then, and it was amazing, both the movie and the time.

At that age I didn’t know what science fiction was. I mean, I didn’t really think Star Wars was real, but I had never really experienced something like that. And it moved me. It made me want to know more. It made me want to think bigger. It expanded my view.

Then came Indiana Jones who also taught me to dream big, and also gave me insight into how big the rest of the world was outside of suburban Cleveland Ohio. The 80’s didn’t offer much in terms of quality movies but I will say that I can still watch Police Academy and laugh my butt off from crude jokes. There were also some great nude scenes in the movie and what can I tell you, I was in eight grade. Good stuff man.

Fast forward to 2011. I watched a movie called Limitless, starring Bradley Cooper. The plot goes as follows. “With the help of a mysterious pill that enables the user to access one hundred percent of his brain abilities, a struggling writer becomes a financial wizard, but it also puts him in a new world with lots of dangers.”

The movie was good, not The Godfather good, but good. I didn’t really care for the violent parts because that’s not my thing. What I loved was the concept of being able to take a pill and become smarter and then accomplish amazing things. Like perhaps, write an amazing book that changes people’s lives. Or develop a cure for a disease. I didn’t like the plot line in the movie where he used his new brain power to get rich, but I get it, that’s what most people would do and it made for a better movie probably.

So here is the question I have for you today, and I’m looking for an honest answer. 

If you could take a pill that gave you 100 times the brain power you have now, what would you do with that knowledge?

If your answer is, “I would use my brain power to become a billionaire Jim,” then I won’t judge you for that, I promise. If you have another answer, I’d love to hear that too. Finish reading this then text me your answer.

But before you do that, let’s talk about how this could eventually become a reality, and more importantly, why does this kind of stuff work on us?

This is a real product. It’s a supplement called QUALIA that is sold by a company called NEUROHACKER Collective. I found out about this through and article on Scientific American

QUALIA is a supplement that is designed to target the whole system and bring about "radical cognitive enhancement.” It’s all based on something called Nootropics. Here’s what Wikipedia says about Nootropics.

Nootropics (/no?.??tr?p?ks/ noh-?-TROP-iks) (colloquial: smart drugs and cognitive enhancers) are drugs, supplements, and other substances that may improve cognitive function, particularly executive functions, memory, creativity, or motivation, in healthy individuals. While many substances are purported to improve cognition, research is at a preliminary stage as of 2020, and the effects of the majority of these agents are not fully determined.

The use of cognition-enhancing drugs by healthy individuals in the absence of a medical indication spans numerous controversial issues, including the ethics and fairness of their use, concerns over adverse effects, and the diversion of prescription drugs for nonmedical uses, among others. Nonetheless, the international sales of cognition-enhancing supplements has continued to grow over time, exceeding US$1 billion in 2015.

Yep, this kind of stuff is a BILLION plus business, every year. 

From the article, about QUALIA…

I tried it. Personally speaking (and of course I can't speak for the experiences of others), when I took it, I felt as though I could focus for a longer stretch of time, hold more in my working memory, and connect lots of dots at once. Also, my thoughts felt as though they were flowing faster, there was a lifting of my brain fog, and my anxiety was basically non-existent for the entire day.

Let’s not get into the debate over whether Nootropics and the products that NUEROHACKER makes. This is not science like real cures for diseases or anything. These are supplements. Buyer beware. I must admit I do take a supplement. It’s pure bee pollen and I’ve been taking it for ten years. I don’t know what it really does for me, but I’ve convinced my brain it makes me feel better and give me energy. My point is I’m quite possibly just as much as a fool as the person who takes something like QUALIA. 

So yeah, let’s instead talk about the concept of the term radical cognitive enhancement, because that is far more interesting don’t you think? In 2012 The Atlantic published a piece called “Why Cognitive Enhancement Is in Your Future”. 

Cognitive Enhancers are not new to our society. Caffeine and nicotine are largely accepted as legitimate ways to help us be more focused, stay awake and be more productive. But meditation, yoga and a good night's sleep are also things we could do to enhance our performance. So it’s not just drugs and manufactured supplements is my point.

There are other ways too. The guy selling adderall out of the pizza shop on campus can probably hook you up and that will “cognitively enhance” you to write that term paper overnight. You “cognitively enhance” yourself every day when you drink a pot of coffee. So most of us do it in one way or another.

The question is, why do we feel the need for this type of thing in our lives? 

We all know why. Because at the core of our soul we all want to be better. Live better. Feel better. Be happier. Be healthier… and so on. And there is nothing wrong with that.

So we reach for something to help us get there, and that’s where the billion dollar business comes in… 

Because it’s much easier to take a pill than actually do the work to be better. And that is the core issue that created this marketplace.

When you really think about it, a lot of the greatest marketing and products and services come down to this one core message. “We make it easy for you.” I remember working at a convention about twenty-years ago and I was able to meet and spend the day with the late, great Billy Mays (RIP). My boss produced Billy’s commercials so that’s why I was there. Billy was a pioneer of late-night infomercials. He was quite probably the greatest television salesperson that has ever existed selling hundreds of millions of dollars worth of products.

During a break in the action when the crowd has disappeared to lunch, as I was standing next to Billy I asked him, “Billy, what’s the secret to all this? Why are you so successful?” Graciously, he pulled me aside privately and demonstrated the secret. There was a bowl of water on the table. He took one of his products, I forget what it was called, like a Shamwow or something. (For reference a Shamwow is an absorbent towel.) He dipped the Shamwow in the bowl of water, lifted it out and said, “Jim, watch my face as I squeeze the water out of this.”

He proceeded to give me a line from the commercial while he rung out the Shamwow. When he was finished, he said “Did you watch my face? That’s the secret. Never show effort.” He was right, when he rung it out he purposely did not contort a muscle on his face. It looked like he was squeezing warm butter. Zero effort.

Mind blown. In that moment Billy told me everything I ever needed to know about marketing in 30-seconds. And that is…

Easy Sells.

So that’s why supplements work. That’s why products like my bee pollen and QUALIA work and produce billions of dollars in profits. 

And that is why we all wish we had a pill to make us better.

***

So let’s get back to the original question. 

If you could take a pill that gave you 100 times the brain power you have now, what would you do with that knowledge?

Text me now. (216) 236-8294

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Money, Happiness, Mindset & Psychedelics (Welcome to 2020)

Money, Happiness, Mindset & Psychedelics (Welcome to 2020)

There's a pretty famous, really rich guy who has written a bunch of books who is full of sh*t. Don't get me wrong. I like his books. In general, I like his content overall. He helps people in a specific way in his industry.

But he lost me with just one stupid video he posted. (No, it's not Gary Vaynerchuck who I think is great.)

The video in question was him walking through a very crowded area talking about why he's successful and why others are not. Essentially, what he said in the video, and I'm paraphrasing, is this.

"See all these people having fun, and hanging out with friends, going to brunch, and in general just loafing? Yeah, they're losers, and the reason I win, and you're going to win, is that you are going to be like me and instead of enjoying your life you're going to keep working relentlessly like me because I'm going to work now, and they're not."

At least that's how it came off to me.

My first thought? F*ck you.

My second thought? How sad.

My third thought? F*ck you, again.

Look, if you buy into that kind of thinking from the fellow I called out above, I get it. You're not a bad person for believing it, and I'm also not a bad person for thinking it's horseshit.

But one thing is for sure, it's part of a systemic problem society faces of the age old question of "Does money equal happiness?"

Because when people talk about success that's what they really mean. Getting rich.

As Mae West once said, "I've been rich, and I've been poor; believe me, rich is better." Now many of you are asking yourself, "Who is Mae West?" Exactly. I'm 48 and I'm just slightly old enough to know who she was, barely. If you don't know her, don't bother Googling it. She was famous a million years ago when your grandparents were teenagers. There are no memes to search.

But is she right? Is being rich better? I went to the Google to find out because that's how Gen X'ers like me solve life's most pressing problems.

My first hit? An article by a PH.D on Psychology Today. This little tidbit stood out in the piece.

"In 2008 in the Proceedings of the National Academy of Sciences, they measured brain activity while research participants were drinking wine. Regions of the brain responsible for the registering of pleasure were more active when the wine was identified as expensive as opposed to inexpensive. The punch-line: It was the same wine in both cases."

The plot thickens. We "perceive" more expensive things as better, and when we are allowed to experience those things (which most of us can't because we're not rich) they trick our brains into being happier.

Is this our fault? I don't think so, because this is how we have been brainwashed since birth. Commercialism and materialism have mutated our brains into believing that wealth and luxury are what we must have to be happy. Disagree? Well, I just found an article online that says it's true so how dare you tell me it's not.

What's Your Satiation Point?

In 2010, the Nobel prize-winning duo of economist Angus Deaton and psychologist Daniel Kahneman, famously found that the satiation point for US households was about $75,000 (about $84,000 in 2016 dollars).

Hold up, Jim. What's the definition of "satiation point?" (I didn't know either. If you did, you can feel superior to me.)

Satiation point in economics is the point of maximum satisfaction or bliss point that can be achieved by a consumer. Here's a better, less egg headed explanation for those of us who don't solve complex math equations at MIT while working as the night janitor.

According to a recently released study in the burgeoning field of happiness research, the two higher-earning women are likely to report more satisfaction with their lives than the one who makes $40,000. But, perhaps surprisingly, the psychologists who conducted the study find that the one making $200,000 is probably no happier than the one making $120,000. This is because both the $120,000 and $200,000 women have incomes above $105,000, which according to their research is the point at which greater household income in the US is not associated with greater happiness. The technical term for this cutoff is the income "satiation point."

$105,000. That's the updated satiation point number in the United States of ‘Merica. That's it. Wouldn't it be easier if we just started teaching our kids in school that if you just make $105,000 you will achieve happiness? I think it might. At least we'd have something reasonable to shoot for instead of being taught to chase millions.

***

"Wealth is the ability to truly experience life." -- Henry David Thoreau, author, poet and philosopher (1817-1862)

The perception of happiness. This is what it all comes down to in my opinion. And the wine example from above proves my point.

Jim's hot take: Wealth creates the opportunity for more/better experiences, and it is those experiences that create the perception of being truly happy.

Think about it. If you have more money, you can experience more stuff. Fun stuff.

If you have more money, you can stop worrying about a lot of stuff.

In summary: Less worry, and more time and money to do fun stuff = perception of happiness.

Is there satisfaction in your brain when you experience something unique or previously unattainable? Of course there is. If you grew up dirt poor, you certainly took an endorphin hit the first time you were able to get on a plane and travel someplace, or the first time you were able to afford a home.

This is the same type of endorphin hit your brain produces when you win big on a slot machine in Vegas, or sadly, when you post something on social media and you get a bunch of likes on it. This is the dream we're all chasing. This is the drug that we all crave, and the one that we can't quit, because admitting otherwise would surely mean we have failed.

This line of thinking has changed the world in ways that many people would argue is bad, and in a general sense, I would agree. But fear not, things are changing.

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According to the U.S. Bureau of Labor Statistics, approximately 25% of people with college degrees don't have a job and don't want one.

Why? Has the pursuit of happiness become so unattainable that they have just given up? And if so, maybe that's progress? It's a real argument that I just made up.

If you're a Star Trek The Next Generation (TNG) fan as I am, you know about the futuristic storyline of a future world where human beings finally woke up one day and decided to pursue things other than money or power, and instead focus on self-improvement and exploration and the betterment of the world. You can read all about this one specific episode here.

In the first season TNG episode "The Neutral Zone", the Enterprise happens upon and picks up three cryogenically-frozen humans floating out in space. These people are from only a few decades in our future, and thus in the Enterprise's time are three hundred years out of date. They understandably find it a bit difficult to blend in. When asked what is different about life in the 24th century, Capt. Picard explains that the very meaning of life has fundamentally shifted:

A lot has changed in the past three hundred years. People are no longer obsessed with the accumulation of things. We've eliminated hunger, want, the need for possessions. We've grown out of our infancy.

Picard explains that in his time, focusing on accumulating wealth and possessions is no longer the norm. In fact, in his future, "things" like money are viewed pejoratively. According to Picard, we are now living in humanity's "infancy", and struggling to escape it. For him, our present must seem as barbaric as the Middle Ages do to us.

Are we seeing the very beginning of that happening now?

Why are there so many young people in the world who don't want to work, and don't want a mortgage, or a job, or car payments/insurance, etc...

Stop with the, "they're just lazy, Jim" stuff. That's not it.

An entire generation, the Baby Boomers, who were taught to value possessions over experiences, and religion over logic, are about to disappear off this planet and will be replaced by a new generation of humans that have different ideas about how they want to live their lives and how they want the world to work. Oh, and how they perceive happiness.

There's no stopping it. Eventually, it's just going to happen. Trust me. Star Trek is never wrong.

***

If You Want To Be Happy in 2020, Just Eat Some Mushrooms

I read this and said, wow. Here's the summary. A successful corporate woman with a six-figure salary who admittedly was brought up to play the game of "go to school, get a job where you make a ton of money and pay your taxes", decided to take some mushrooms one day with a shamen and six hours later decided to change her entire life. During her trip, she got clarity on her big idea and has never been happier.

Guided by a shaman (who denounces the title of shaman, as shamans do), I was led through a six-hour sound meditation with nothing but an eye mask, hallucinogenic psilocybin mushrooms, and an open mind. In complete darkness with melodic sounds of gongs and sound bowls enveloping my senses, I surrendered to the psychedelic trip that would ultimately be the push I needed to leave my job.

During my journey in some other parallel dimension, I had an out of body experience, as one does. I was suddenly transported into a scene that resembled The Last Supper, except there were women decadently dressed in white gowns around the table. One of the women came up to me, radiating in light, and passed me a chalice. She looked me in the eye and said: "You have to stop giving your power away. You have a big job to do. We are passing this responsibility off to you."

As if I was the last in the relay to carry the baton home, I got the download loud and clear: It was time. I have a calling, and I needed to actualize it.

When the ceremony was over, I had an overwhelming sense of "knowing." To this day, I still can't quite put it into words, but it's a feeling that I have a mission that's bigger than me. It's that very feeling that gets me through the hard days — when I don't know how I'm going to make rent, or when I feel the anxiety of not being able to fill my boot camps, when I question if I'm crazy for leaving a secure paycheck. That's been the hardest part of it all — to have a deep internal trust, even amidst the external chaos and challenges.

Now here's the even more interesting part of this story, as if the mushrooms/shamen part wasn't enough. She follows up her argument with the realization of this.

Instead of my default, fear-based thinking of all the reasons why I couldn't do something, I started to get in the habit of asking myself a different question: Why the fuck not.

And there we have it. Why, the, fuck, not?

This is what's stopping you from living the life you want and being happy. It's just fear. You know it, I know it. I'll spare you the motivational diatribe about overcoming your fears and "just go out there and crush it" because well, that's played out. In my experience you are either going to figure out a way to overcome your fear and be happy, or you're not.

But maybe you just need to eat some mushrooms in 2020 to get it done? Think about it.

***

So what have we learned here today? Can money really buy happiness? Or is it just the perception of happiness? And can you change your mindset and become happy by taking psychedelics?

What's your take? Now is the time you need to text me and talk with me about it.

Remember, this is a requirement for being part of this email list. My number is below. This is a private text, directly to me, and you are not added to any mass texting list or anything.

Text me now. (216) 236-8294

Jim Kukral 

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The Hard Truth of Hanging Around Industry Rockstars

The Hard Truth of Hanging Around Industry Rockstars

One thing you quickly learn once you begin to attend conferences in your industry, and actually meet industry leaders… is that…

You’re never going to be a rockstar/leader like them unless you stop settling for being average, and instead make strides to take your stuff to the next level.

Probably my most shared post of all time is 13 reasons you’re not as successful as you should be. Most of those reasons cover what I’m talking about here today. There are usually a lot of reasons why you’re not kicking as much ass as the superstars in your niche.

But when it comes down to it… YOU are to blame. Because frankly, you’re just not kicking enough ass to get there.

Nobody is going to hand it to you. Every one of those industry rockstars have worked their ass off to get where they are. Believe it.

What? You just expect to make it to their level just because you worked an extra hour past 5 last night? You think you can continue to create mediocre content and business models and products and services and dominate with them?

Unfair? Not really. They worked for it. Hard. Did you work as hard?

Get to work. Quit whining and take your effort to the next level, or don’t. Just stop thinking it’s all just gonna fall into your lap.

You Suck At Sales

I recently filled out an online form in search of fishing camps in Ontario. What happens is I fill out the form, then they take my lead and mail it to all of their advertising partners (fishing camps). So within 48 hours of filling out the form, I have gotten about 50 fishing camps contact me to tell me about their camps.

But 99% of the sales pitches they have given me completely suck.

99% of them just email back a one-line “We’re awesome, check our website here www.fishingcamp.com”. And just one of them actually called me. One! So this got me ranting in my head about bad sales so I wanted to share with you some sales tips I’ve learned over the years that might help you out.

Sales is hard and requires effort.

I always hear about businesses who complain they don’t make as much money as they should/could. But then when I investigate their sales process I find things like this example mentioned above. They make some assumption that people will just flock to them and they don’t have to do any work to close a sale. Of course, that’s dead wrong.

Pick up the phone. Read my inquiry and cater a pitch to me. Tell me/show me what I need to hear and what will make me buy. Take five minutes and sell me.

Don’t make me work to buy from you!

This is another big one I see from time to time. People want me to participate in a survey or interview process or want me to buy something from them. But before I can buy, they ask me to do work like filling out a form, or spend time creating something for them. Let me say this another way to make it clear… “PEOPLE DON’T BUY WORK”. Customers pay for things so they don’t have to do them themselves.

Follow up!

If I show any interest at all. Follow up immediately. That means I’m a hot lead. You have a much higher chance of getting me to buy if you do this. Even if I don’t show interest, I’m worth at least one follow up.

Show me you want my business!

Imagine you’re courting me for a date. You have to show interest. Customers are attracted to people who want to help them solve their problems.

Solve my problem!

As you’ve read many times in my books or heard me say before, people come to the Internet to have a problem solved. Your job… is to solve that problem as best as you can. When you pitch me as a potential customer, you must first understand what my problem is, then show me how you can fix it.

The Moment I Knew I Never Wanted To Work For Anyone Ever Again

I’ve never told this story before. Not in a blog, or in one of my books, or to anyone really. I suppose I suppressed it. But I recently pulled it out of my memory bank because I was listening to a Chris Brogan podcast about why you should quit your job and it spurred this memory up and I wanted to share it with you.

I believe this moment has made me into the entrepreneur I am today. Read on if you’re curious.

This happened in 1996 or so. I was the fourth employee at a “new media company” here in Cleveland, Ohio. “New Media” was code for Internet company back in the day in case you were wondering what the heck that meant. I took the job without knowing one lick of html, or really anything about the Internet. The first day on the job they handed me an html book and said, “learn this”. So I did. Mind you, this was before html tables. Remember when all websites were linear and didn’t have columns? Yeah, I’m that old.

I took my graphic design abilities and learned how to make websites. The company grew from 4 of us to 20. Then to 30. Things were going great. I loved working for the guys that owned the company. They were fun and we had no rules. I could sit at my desk and smoke cigarettes, or/and get drunk if I wanted to. I had a great office with a balcony. And because I had no family yet, and the job was fun, I worked my ass off. Probably close to 14-hours a day, if not more. I basically lived at the office.

We started to get BIG clients like Ernst & Young and Sherwin Williams. I actually hand-coded and designed Ernst & Young’s first website ever, and their second. Back then coding and building websites was long, tedious work because you didn’t have the tools you did nowadays. Every little change took big effort. For example, if the site had 400 pages, and they made a change to the navigation, I’d have to go into every single html page by hand and replace the code. There was no such thing as find and replace back then.

Anyway, I’m getting to the point.

I worked my ass off those first years. I basically lived at the office and I loved it. But I assumed that because I was the fourth employee, and I was such a big part of the growth of the company, and that I worked so hard, that I would naturally see the financial benefits of my labor. I can’t remember exactly, but I think I made about $30,000 that year. Maybe less.

So things were good, and it was December and the business was booming. My wife had just gotten a sizeable Christmas bonus from her firm the weekend before and I had it in my mind that I would of course get one from my bosses as well. I mean, I was a big part of the company’s growth, and I was working my ass off, etc…

You see where this is going? Here’s how it went down.

A few days before Christmas I’m at the office, as usual, and I don’t see the two big bosses anywhere. Nobody knows where they are. We’re all about to break for the holiday and I’m wondering where the bosses are and when I’m getting my big Christmas bonus. I’m kinda freaking out about it because I was really expecting it.

So the big bosses/owners finally appear around 4 that day, thank God. They finally come down to the office to talk to us. They were super excited. I mean, they were bouncing off the walls in excitement. I figured they were excited to give us our bonus checks before we went home. I was wrong.

Turns out they decided to drive out to Ikea that morning and drop $18,000 on furniture for their offices. I repeat. $18,000 in Ikea furniture for just their offices upstairs. How you can spend $18k for two offices in Ikea, I’m not sure, but they were so proud to boast about how they did.

I figure, “whatever, give me my bonus check”. So they did. I eagerly opened the sealed envelope and dreamt about what amazing Christmas present I was going to buy my fiancee. Or about how I might use the money for a down payment on a new car. Or maybe I could buy an engagement ring with it! I was excited!

I opened the envelope and it read $400 bucks.

Not what I was expecting. Not even close. My mind started racing and calculating the numbers. 10% of my salary would be $3,000. Heck, 5% would be $1,500. Those are the kind of numbers I expected for giving so much of my life to this business.

And especially after hearing they dropped $18k at Ikea that very day.

But no. They gave me $400.

And here’s the moment I knew I never wanted to work for anyone ever again.

My stomach sank. I thought I was going to puke. I really felt ill. I looked up at them in contempt. I can’t imagine what my facial expression was. I must have given them some kind of stink-eye. I stood there in disbelief for a minute. Then I grabbed my keys and coat and walked out in disgust.

I got into my car and I was ready to cry. $400??? Really?

I thought to myself… “I’m a fool. I worked my ass off for this company for this?” I drove home and was too embarrassed to tell my fiancee right away. I had the check in my back pocket and the thought of it ruined my Christmas.

And that, my friends, was the story about when I realized I never wanted to work for anyone ever again.

This is the exact reason why I always tell my kids, “You don’t want to work in this restaurant, you want to own this restaurant.” YOU control your destiny. YOU control how much you get paid and what bonuses you have. YOU are the boss and you can do whatever you want.

Agree?

I suppose I should thank them. They are directly responsible for my entrepreneurship endeavors and the career and lifestyle I have this day.

I’m sure you have a similar story? I’d love to hear it. Share it with us.

Book Discovery with PinYourBook.com

If you’re an author trying to find ways to reach new readers in this new world of self-publishing, then you know that it’s hard. This is why book discovery is the single most important issue facing new authors today. It’s something we all need to be aware of and something we should all be concerning ourselves with.

eBook discovery was the reason I created the Author Marketing Club over a year ago. Since that time over 7,500 authors have signed up for free tools and promotional help. Our mantra has always been “We LOVE Free Book Promotion!”.

With that being said, we’re always looking for new ways to help authors promote, and to help readers discover new books. That’s why we launched PinYourBook.com.

Pin Your Book – eBook Discovery, Best Selling Free & Bargain Books | from Author Marketing Club

Pin Your Book is a site modeled to be like Pinterest. The point is for readers and authors to visit the site and post and discover new books. Head on over and have a look at let me know what you think.

The Most Difficult Thing To Do Is Talk About Yourself

Anyone who is in the business of marketing will tell you… The most difficult thing to do is talking about yourself. That could mean you, your brand, or your business. For years I’ve struggled with answering the question of “What do you do Jim?” And, “tell me more about yourself”. So much so I’ve hired professionals who have a much easier time of explaining what I do and what I have done.

I think we all just get too close to ourselves; plus the fact that most of us are humble (I know I am) and tend to speak lightly of ourselves. I don’t think that’s a flaw. I just think that’s how we are.

The good news is that you get better at it over time. I’ve always been a person who follows his passion. Which is why I always appear to be jumping all over the place with my focus and business models. Finally though, over the past 3-years or so, I’ve been able to decide what I do best, and what I like to do most. The video below explains it all in just over two minutes. Take a quick watch and let me know if I made it clear enough?

Here’s the script from the video.

Hi, I’m Jim Kukral

Thanks for visiting my website. This is a quick little video explaining what I can do to help you today. Ready? Here goes…

Number 1: I’ve been building websites and brands for people for over 16-years. My firm, http://www.Sproutar.com specializes in creating powerful WordPress driven sites and blogs. As well as logos and landing pages. Starting a new business? Need a refresher of your existing website? We can help you get it done so you can get more sales, leads and publicity. Affordably too. Want a quote? Visit Sproutar.com for more info and examples.

Number 2: I write and market books. A lot of them. As of right now I have 8 books for sale on Amazon. Got a book in you? You need an eye-catching cover, as well as a strategy to launch and market it to meet your goals. My firm, http://www.DigitalBookLaunch.com focuses on helping you write a book that makes sense for your agenda, and then market it. Check out our cover design services and marketing packages at DigitalBookLaunch.com. Then let’s get on the phone to chat about it.

Number 3: Like this video? Pretty neat huh? This type of explainer video helps you communicate your business in just a few minutes bitcoin casino bonuses. That means more engagement and conversions for you! http://www.FunnerVids.com is my firm where you can get your very own video just like this for only $999. Curious? Check out our client list and video examples at http://www.FunnerVids.com

Hmmm, so what else? We’re running out of time. Gotta keep this video short. Here’s a few other things I can do for you.

Need a speaker for your event? Check out my speaking page for video samples and availability.

Need a Web business consultant? I occasionally take on clients who need help. Drop me a note and we’ll see if there’s a match.

Need a fishing buddy? Just say the word and I’ll put my waders on and meet you in the water.

Thanks for stopping by and I hope to hear from you soon.

Another Book Jim? Yep, Introducing “The Webinar Way”

You know how to write a ton of books? Co-author them with other people. Introducing a book I’ve been working on with co-author Sherrie Rose. It’s called The Webinar Way – The Single, Most Effective Way to Promote your Services, Drive Leads & Sell a Ton of Products. Published by my book marketing firm Digital Book Launch.

How To Profit From Engaging, Easy-To-Create Webinars With Valuable Content That Participants Love!

Connect to your audience, gain influence with your ideas, turn stories into sales, and create recurring profits. Learn how to:

Master Every *Serious* Entrepreneur’s Favorite Wealth Weapon
When you run webinars, you will drive more leads, you’ll build an audience of targeted customers and make more sales, and your business will quickly grow. Discover:

* Why the 3C by 3T Matrix will put your webinar in simple perspective.
* What core elements you add for an engaging webinar with an irresistible close.
* What you need to successfully promote, run, and grow your webinar “enterprise.”
* How the Webinar Way Profit Calculator will track your metrics (and sales)!

The “7 Pillars” and WAMO approach to webinars are part of the much-needed solution to cash-in on your next payday webinar. This easy, well-structured book has the details to guide and motivate you through each step. Change the way you do business with The Webinar Way!

Really Make a Difference With Your Very-Own Knowledge
It’s very possible people just like you can learn to package their struggles, successes, research, or life’s story into advice for others and become the expert on any given topic using webinars as the platform to get the message out on a virtual (and global) stage. In the industry of people who share their advice and knowledge with the world, webinars are a must. If you’ve ever wondered what steps the gurus take to spread their message, serve others, and build a real business, then this is a must-read.

Automate High-Converting Webinars For More Recurring Profit
When it comes down to it, you want freedom. Freedom of time tops the list for most folks. Webinars are work but when you have a good one, you set up a perpetual webinar to automate profits for ongoing revenue while you go on vacation. Living the webinar lifestyle is possible. Want to know how?

Business Around A Lifestyle Volume 2 + Free Bonus

It’s finally here. Part II of my book series Business Around A Lifestyle (How To Create An Amazing Online Business & Profit From It) is live on sale on Amazon and ready for your reviews. If you haven’t read Volume 1 yet, I would suggest you grab it here first, then move on to Volume 2.

NOTE: Purchase a digital copy by October 22 and I’ll give you free access to my Online Video Toolkit 2.0 training site ($99 value). Learn how to make amazing Web videos. Just contact me after at jim at jimkukral dot com with your Amazon receipt and I’ll get you access right away.

In Volume 1 I focused on inspiring you to believe that you could in fact do this. You could change your lifestyle and build a Web business around it. Thousands of people have read the book and have left reviews like these.

“The book is full of inspiration and motivation and I know that anyone that reads this will come out enlightened and ready to take steps to change their own lives!” Dad of Divas

“This book offers guidelines for setting goals and getting started in a rewarding business and lifestyle.” Janette Fuller

“It’s hard to find an informational book that is just easy and enjoyable to read.” Mark Ward

So What Is Volume 2 About Then?

Simply put: execution! This book focuses on how to get it done. What types of Web businesses and business models make sense for your goals? What tools and resources can you use to create content and build a business online?

From the Amazon description.

Volume 2: On How To Change Your Lifestyle & Provide For Your Family

It’s Time To Execute! How’d You Like To Know Exactly What To Do To Create A Web Business? Provide for your family by learning how to build a real business online. Learn how to:

Know What To Do And What NOT To Do
Don’t spend years building a Web business that won’t work. Learn how to build it the right way. Learn how to build something that lasts and provides for your family for generations.

13-Reasons You’re Not As Successful As You Should Be
So why is everyone else rich and you’re not? Ever ask best online microgaming casino yourself that question? Find out the 13 reasons that are stopping you from having the life and business that you want. I’m warning you. It’s not going to be easy to hear, but it may kick your butt into action.

Exactly How Do People Make Money On The Web
The Internet has made millionaires out of millions of people. Real, regular people with skills and knowledge about any topic who use the power of the Web to build a legitimate and long-lasting online business. Want to know how?

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