Found this link over at the Blog Herald. This piece talks about the statistics behind the top 100 blogs over at Technorati. While nothing is earth-shattering in terms of data, there are a few tidbits that jump out.
First off, here’s how they break down how they make money. What I don’t get is how they got this data? Just by looking at the blogs? Did they call them up and talk to them?
Blogging is big business these days, and most (79%) of the Top 100 blogs had some form of advertising. A mere 21% had no explicit advertising at all. The most popular form of monetization is the ubiquitous Google Adsense, appearing on 24% of the Top 100. Easy to set up, and with a large catalog of advertisers, it’s a common choice. BlogAds and DoubleClick constituted a relatively significant portion of ads, with Federated Media et al lagging behind.
Again, these numbers don’t make sense really. Only 79% of the top 100 blogs in Technorati had ads? Google Adsense is the primary choice for top bloggers? My data shows that to be far, far, far from the truth. Take a look around for yourself, the top bloggers make most of their money from sponsorships either sold themselves or through places like Federated Media.
The Topic chart is interesting to look at, I guess.
Remember, these are the top 100 blogs. So this is NOT representative of the “real” blogosphere, which by my estimation is primarily consisted of general, personal and “other” type blogs.
Overall, I think the best thing about this report is the fancy pie charts.
In conjunction with launching this newly revised blog, I’ve decided to jump in feet first and commit to a radio show as well!
Like this blog, the radio show is going to be focused on providing you with free creative online marketing ideas and advice. Can I help you? Are you:
I’ve realized that helping people or businesses succeed online through creative marketing ideas is what I’m good at, and, more importantly, it’s a lot of fun. So why not give it away, free?
I encourage you to call in to the show, or email me at jim at jimkukral dot com with your questions/problems. I’ll try to help!
Yeah, this blog has been up in form or another since 2001, but I made the mistake of using Blogger.com for all of those years. Guess what? You can’t export content out of blogger. Just found that out.
So all my years of content won’t be imported into this blog unless someone has an idea? For now, you can find all my old content here at my old blog.
I’ve finally done it. I’ve decided that I want to use JimKukral.com for a blog about online marketing, specifically focusing on what I’m passionate about… helping people learn how to make money online through creative online marketing techniques.
Originally, JimKukral.com (the blog) started in 2001 as a blog about my personal thoughts, then evolved over the years into just a place to ramble, rant and test things out.
Focus Jim! Yes, I have focused, and this is the new JimKukral.com, where I’ll be discussing online marketing in a way that is fun and interesting to me, and hopefully you as well. So stay tuned and thanks for stopping by.