Aweber | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Aweber"

Good To Great: Adding Features

I wrote the other day about how Aweber added a nice new form builder feature to their product. Read about that here.

It got me thinking. Aweber gets it. They know that you have to continuously improve your product if you want to stay on top, and they know that you need to then give it to your customers as a feature. I’ve seen some companies try to paste on extra fees for upgrades like the Aweber one.

Bad idea. To be successful… to keep customers… you have to be constantly adding features, not charging more. Sure, you “could” make a nice chunk of change getting people to sign on for the upgrades, but in reality, all you’re doing is alienating your existing client base by not giving it to them already.

Why cheese off your customers? It makes zero sense.

My philosophy has always been to add, add, add… then add some more. Keep piling on the features until your customer loves you so much they will never leave!

I repeat… THEY WILL NEVER LEAVE!

That’s what you want. That’s how you build customer evangelists too.

Aweber Tips: Customizing The Confirmation Email

Ready to get more confirmation on your email signups? This works. I’ve been using it on all of my lists for over 6 months. I give full credit to Shawn Collins for tipping me off on this idea to customize the confirmation email in Aweber. Thanks Shawn. Here’s the video of how to do it.

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Successful Marketing With YouTube Videos

There’s a great post over at the Aweber blog that talks about successful marketing through video and email.

On-line videos have great potential to create a buzz and drive traffic to on-line campaigns. They provide an opportunity to offer content that can be accessed by a large audience for free, driving traffic to a campaign and establishing thought leadership on the subject they cover.

For their business model, Tim and David put guitar lessons videos up on Google Video and YouTube. They are entirely free to watch, and at the end of each video they briefly advertise a website, which ultimately contains lots of other free videos, print lessons, and a very active forum. They generate revenue through sales of DVD’s and paid memberships offering exclusive content.

Be sure to check out Aweber’s email service. I use it myself, hosting about 20 of my own email lists. GREAT product. GREAT prices.