Blog Advertising | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Blog Advertising"

Put Ads On Your Blog with ShowYourAdHere.com

Ever wanted to run ads on your blog, but you don’t know how? Most likely you’re not a marketer, and you’re not technical, but… you’re a blogger that wants to make a few bucks by putting ads on your blog. Previously there wasn’t an easy way to serve and sell ads on your blog. Not anymore.

I talk with Mark from ShowYourAdHere.com, which is a self-publishing ad tool that anyone with a website or blog can use to sell and manage ads. You could also put up a nice fancy tip jar too. :)

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Innovation Happens When You Solve A Problem In A Unique Way

Jason from Successforyourblog is right. Blog ads, and ads in general these days, are boring.

I find most blog are doing the exact same thing and its kinda boring if you ask me. The typical ad layout is a 468 x 60 banner up at the top of the page. Then the 125 x 125 button farm on the right hand side just above the fold.

I find this topic intriguing because blog monetization is one of my specialties. He’s right. Something needs to change.

The question is though… What can be done to innovate in this space? I believe that my ScratchBack system is unique and fun and innovative, but I’m biased. But besides that, something needs to happen in this space.

125×125 ads are great, but how long before those ads get “banner blindness” like everything else? What can us marketers do to solve this problem? Hopefully I’ll figure it out before someone like Jason does. :)

Do you like to try and innovate like I do? It starts with a problem. Now you try and solve it in a unique way. That’s innovation.

What problems exist that you can solve, in any niche? That’s how you should be thinking.

Once you get the problem solved, you then have to do it. Do you innovate?

Blog Bucks Testimonials

It’s only been a few days since BlogBucks launched, and already the testimonials are flying in. See one below.

BlogRush’s days are numbered, we’re kicking their butt. I give us a month before every BlogRush user is switched to BlogBucks. Sorry John Reese, ours is better, easier and well, just more fun.

BlogBucks

Are you experiencing a massive flood of dream traffic of your dreams from BlogBucks like others? Then leave your testimonial here in the comments, or send it in and join the happy users!

“I recently signed up for BlogBucks.com and it has changed my life. First off, within an hour after signing up I had 100,000 visitors to my site. By the end of the first day, my athlete’s foot had cleared up entirely. Thanks, BlogBucks!!!”

John Hawkins
http://geeeek.com/

I’m Not Selling BlogBucks.com, So Stop Asking!

Every day I get a bunch of emails with very low $$$ offers to buy BlogBucks.com. Just for the record… I’m not selling it!

Blog Bucks

Why would I sell it? It’s the number one blogging money maker and “flood of traffic” generator on the Internet today.

Ok, maybe I would sell it… For a million bucks!

So stop trying to convince me to sell BlogBucks.com because it’s not going to happen. I’ve put blood, sweat and tears into this product and I’m holding onto it.

Where else can you get a “flood of traffic for doing absolutely nothing”? Nowhere, that’s where.

Why Does Technorati Use Google Adsense?

Does this make any sense to you? I just noticed that they are filling ad spots with Adsense ads. I mean, this one on the top in the leaderboard position makes no sense to me at all. First off, Adsense in a leaderboard converts horribly. Secondly, why aren’t they running paid ads in that spot?

Wait, I think I know why… Because the ads are completely overpriced. I got a rate card from them earlier in the year, after 3 attempts to ask for one, and I can tell you that they wanted like $50k to do a run of ads. Are you kidding me?

Look, Technorati has a new CEO, and I hope they kick things back for the better for themselves. But as of right now, I’m not sure they even have a plan? I did talk to some guy from Technorati at the Blogworld show and he assured me they have a plan…

But I’ll believe it when I see it. So I’ll continue to be disappointed and confused by their actions. How about you?

I think I need to write a post about how I would save Technorati. Although, I did that for Icerocket and nobody listened or made any of my changes.

Traffic Is B.S. – Influence & Attention Are Far More Important

I recently spoke at the Postiecon conference and during my panel I was asked to talk about web traffic and the biggest tricks I’ve used to boost it. My answer?…

Traffic is b.s. Don’t waste your time worrying about traffic.

The truth? The ONLY people who really care about traffic are publishers who sell CPM or make a ton of money off of Adsense. Guess what though? Those people are few and far between. Real people, like you and me, who have less than 1 million page views per month… far, far much less, aren’t going to, or ever have made any real money from “traffic”.

Yes, traffic is b.s.

That’s why sites like Blogrush don’t work. Look around. Nobody is getting a “flood of traffic” from Blogrush, except those at the top of the food chain with more readers than you will ever have.

Yes, traffic is b.s.

Quit wasting your time and energy on traffic. It will NOT get you want you want because you’re not going to get enough of it to really make a difference.

Look, I’ve had this blog up in many forms since August 2001. My rss subscriber list is only in the hundreds and I average maybe like 500 visitors a day. I have tried to monetize through Adsense for a long time, off and on, and it always returns the same results…

A few pennies per day.

Yes, traffic is b.s.

I make money from influence, and off of my brand. I have built a powerful, long-term brand for myself as an expert in my industry. Because of this blog, I get asked to speak at conferences, and I get fantastic partnership opportunities and private deals from companies that care about what I have to say and my opinions on their business. Heck, the last three jobs I’ve had stem from this blog… getting attention for myself.

Sure, it takes time, but that’s not what you want to hear. You want to hear “flood of traffic”, then you believe that once you get it, you’ll just get rich. I’m here to tell you it ain’t going to happen for 99.9999% of you. You have a much better shot at building influence and attention.

I may not have 14k rss subscribers like John Chow or Shoemoney, but you know what? My brand is strong and I’m influential in my industry. Note: I’m not saying John or Shoe aren’t influential, they are (very), but in a different way.

I’ll take influence over traffic any day of the week. It’s easier to get, and keep, and monetize long-term.

Summary: There are better ways to “make money online”, and you’ll have a better time doing it if you stop worrying about traffic. Don’t believe the hype.

You want to know more? Subscribe to this blog’s feed. Not because I need more readers, I don’t, I could care less about reader counts. I honestly just want to help you be successful.

Professional Bloggers Never Used Adsense Anyway

This is a follow up to a post made in 2005, referenced at Problogger.net.

Google changed the way Adsense ads are clicked today and many are up in arms about it.

“Make money online” or pro-bloggers don’t use Google Adsense much. Why? Because it doesn’t work on these types of blogs. Guys like Shoemoney, John Chow, Zac Johnson and Problogger have found, and proven, that using Adsense on their blogs is a waste of time.

Yet… there is somehow some perpetual meme floating about that “Adsense makes everyone a ton of money”. I’m not sure how it got that way, but it’s reality. I’ve been talking about this for years. The truth is, bloggers don’t make money from Adsense.

The people who make money from Adsense are publishers of websites. Sites like:
AskDaveTaylor.com
or AsktheBuilder.com,
or Darren’s Digital Photography Blog.

Why do those sites make money with Adsense and regular type blogs don’t? Because they’re providing a different type of information, to a different audience.

AskDaveTaylor provides tech tips, but not to regular readers. His base is new traffic, found through organic search results based off of his excellent problem solving content. Same thing with AsktheBuilder.com. Therefore, when a new reader comes to the site, they’re looking for a solution to their problem, and when they see an ad (like Adsense) that is relevant and solves their problem, they usually click on it.

A blog’s readers are different. They are regular readers who have come to read what you have to say, not to have a problem solved, therefore, they’re not looking for a solution really, but instead just there to listen to you. This equals less clicks.

If you have a blog, chances are that Adsense isn’t going to make you any real money unless you’re doing millions of impressions a month. But if you are doing that, you should be selling your own sponsorship ads anyway :_)

ScratchBack Goes Into Live Beta

It’s finally ready for eyeballs. In case you are new to my blog, you’ve heard me talk about my new online system called ScratchBack.com for months and months. Well, it’s finally open and ready for you to try it. Register for free and give it a run.

You can see a live TopSpot widget in action on the left of this page under my logo. Go ahead and tip me $1.00 for a place in my top spots!

I’ll be blogging about SB mostly over at the ScratchBack blog, so rather than me writing a giant blog post about it here, I’d much rather let you listen to what others have been saying about it.

Here’s a video that Shawn Collins did about it. He’s running the TopSpot widget over at the Affiliate Tip blog.

ScratchBack Launch Imminent – The Fun, Alternative Way To Making Money Online

If I’m quiet lately it’s because I’ve been feverishly trying to work out the final bugs in my new online advertising system called ScratchBack.com.

Scratchback

I must say that I’m beyond thrilled with how it turned out and me and my team are pumped up about releasing it. I truly believe that what we’ve built is totally original, fun and can help all website publishers and bloggers earn a few bucks as an alternative to other online ad systems they’ve tried before.

The only things that concern me right now are…

1. If I do a major launch I’m worried that I might crash my server. This happened to me last year with Awesome Milllion and I don’t want to see it happen again. I use Rackspace, and my server is pretty bad-ass, but you never know.

2. Bugs. A handful of beta testers have been working the system pretty hard. But until my team finds every little thing; I don’t want to launch.

3. Fear. When you believe in something so much, and you invest so much time and money into it, there is a definite fear of launching it and seeing it fail, or people hating it. But that’s something every entrepreneur has to deal with.

I believe in this product, and I can’t wait to show the world. Must be patient though.

Where’s The Innovation In The Online Advertising Space?

Today Adbrite has unleashed a new full-page ad feature. Here’s a sample.

The Full Page Ad replaces our previous Active Interstitial product and now enables brand advertisers to bring the same kind of full page advertising seen on newspapers and magazines over to websites… We believe that the Full Page Ad will take online advertising to new heights.

Sometimes I really wonder if some companies really understand online readers or the online ad model? No offense Adbrite, I am a fan of your services in the past, but this move is way off the reservation. Who exactly is this for? What publisher in your space is going to use this? I don’t get it.

Adbrite is a company I have kept a close eye on because I thought they had potential, but they’ve never delivered the knock-out blow with any kind of creative or solution that truly differentiated or solved problems for publishers/advertisers. The InVideo thing was about as close as they got to that, and still may pan out. But full page ads?

Where’s the innovation in the online ad space? Why are companies so focused on selling “ads” and “making money online” when they should be focused on other things like better user experiences and fun?

If you’re using this full page ad system, and it works, tell me and prove me wrong. I’d be more than happy to eat this blog post.

I think I need to do a series of blog posts about the players in the online ad space. In my spare time!