Blog Advertising | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 2

Category Archives for "Blog Advertising"

Will Scratchback Amaze You? Or Will It Bomb?

My programmer I contracted who built Scratchback.com said to me the other day…

“What you’ve created here is either going to be huge and help millions of people with websites have fun and make money online, or it’ll bomb.”

He’s right. And the not knowing how it will be perceived scares the crap out of me and also motivates me.

The more I stare at my web publishing Frankenstein, the more I keep asking myself if it’s too simple to really catch on and work. When you work on something for so long you can begin to lose real perspective on it… clouding your brain with doubts.

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Honestly though, my biggest fear in releasing Scratchback is also what I think will be its greatest strength.

That it’s simple and fun. Maybe too simple?

No giant marketplaces that make things confusing. No controlling system that only allows you to price based upon someone else’s criteria. No fancy frills or complicated coding or processes to get started. No paid reviews that could possibly bring in the integrity of your website or blog.

None of that stuff.

I guess we’ll find out soon enough as the first beta approaches. I’m cutting off the beta signup list by the end of the week. I’ve gotten way more test users than I could possibly ever use for the first beta, which will only be a handful of testers anyway. I’m even considering only releasing the second beta test sample to those are signed up and making the general public wait for a few months.

Yes, I said a few months, or maybe more. I really want this system to grow slowly so we can work out the kinks and make it a robust, stable solution that runs on auto-pilot for everyone.

There’s still time to get into the beta list. If you want in, sign up now.

I leave you with this. Don’t EVER give up on your passion. I have not, and I cannot wait to show you what I’ve created.

Does Text Link Ads Make You Any Money As A Blogger?

No offense to my friends at TLA, but I’m wondering, do any “real” low-traffic bloggers make any money using their system? When I say “real” bloggers, I mean 99% of 60-70 million bloggers who get about 100 page views or less a week, or day even.

Again, I’m not trying to bait anyone or say that TLA is a bad solution. I’m simply trying to find out if it works for the majority of bloggers.

In my experience, it doesn’t, sorry. Plus I really worry about the whole follow thing. I don’t want Google thinking I’m selling page rank. Does that bother you?

Online Advertising Just Got Fun – My Latest Project: Scratchback.com

You thought I was done helping others make money online when I sold BlogKits eh? Not quite. Starting today, I’m accepting only 100 beta testing applications for my latest project called Scratchback.com.

The press release goes out later this week, but loyal JimKukral.com blog readers get the scoop early of course, and can apply for one of the spots early as well. I’m thinking they’re going to go fast though, so sign up now if you’ll want to have an invitation to the private beta in August.

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So what is Scratchback.com?

I’m not revealing the juicy details as of yet. Beta users will get a sneak peek though. All I will say for now is that it is an online advertising solution similar to things like Chitika, Blogads, AuctionAds or TextLinkAds and Adbrite. Similar in that it’s a publishing solution, but totally different and unique in how it works.

It’s mostly unique because it’s fun. In fact, the entire model is based around fun, not “making money online”.

I’ve been building this project in my head for 3-years now, and it’s almost done. I’m looking forward to sharing it with you and having some fun!