Blog Spam | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Blog Spam"

Buying Blog Comments Is Like Playing With Fire & A Can Of Gas

This may be the dumbest thing I’ve ever heard of.

“Blog comments help your site rank better in the SERPs. We hired a few people who go through a list of blogs in a database we set up and pick out blogs that are in your niche. They then read through blog posts and leave a comment that has to do with the blog post they read, that way it wont get deleted. Your backlink will then be on a targeted blog, giving you more weight in the search engines. ”

Try to justify this model/idea in a legitimate sense. It’s impossible. Oh wait, if you just want to “make money online”, it might work for you.

Let me tell you something, when you talk to people at Google about stuff like this, they finish your sentences for you. In other words, they knew about it a month ago and are watching very closely.

You’re playing with fire to mess with this stuff. Dumb long-term.

Note: John Chow likes it, but doesn’t want to pay for it. Go figure.

The Wrong Question: Will Adsense Die When Google CPA Takes Over?

I’m actually surprised that this came so late. I fully expected this discussion to start in the blogosphere and on forums the day Google announced their entrance into the CPA market. But, it’s here now, and people are talking about it.

Will Adsense Die When Google CPA Takes Over?

I don’t know. Again, I’m a marketing and branding guy. I’m not good at answering questions about billion-dollar business models and whether or not they have legs. Guys like this can answer that question.

deathofadsense.jpg

What I am good at is looking at these types of issues from the 40,000 foot view, and from the eyes of small business owners and entrepreneurs. What that being said, I think that we’re asking the wrong question.

It shouldn’t be, “Is Google CPA going to kill Adsense”? The question should be, “As a publisher, does Google CPA make more sense for me than Adsense?”

The answer to that question is yes, and no, depending on who you are and what you’re doing.

If you’re a black-hat seo’r who creates thousands of crap, Google-clogging, niche topic pages and who loads them with Adsense ads, then no, you’re going to lose a lot of money if you have no clicks to collect from. Why? Because if Adsense is dead, then you’re stuck with CPA, and crappy, single, spam pages will not convert a CPA ad, they just won’t.

On the other hand, if you’re everybody else, then yes, CPA will make sense for you, and I argue it will and can make you more money long-term. Why? Because CPA only works when you presell, and/or you have good content and trust built with your readers.

So, by the very nature of creating high-quality, consistent good content, you’re going to be able to create trust, which will allow you to presell, which will in turn let you be an effective affiliate marketer.

Oh yeah, I forget, that’s a lot of work, yuck. It is, but it’s worth it. Again, you want the quick buck, or you want the long-term brand, AND the bucks? Make your choice.

Isn’t It About Time To For Google To Clean Up All The Spam They Enable?

moses.jpgSo a new report says that 75% of Blogspot.com blogs are spam. Google owns Blogger.com, which powers all Blogspot.com blogs. From MicroPersuasion.com…

Google better tighten up its system or the entire Blogger platform will tank from a lack of trust. According to a new Microsoft Research study, Blogspot – the free platform tied to Blogger – is among the top doorway domains for spam. Some 74% of Blogspot blogs are used as splogs.

You can view the horribly unreadable study here in pdf form if you like to make your brain hurt. Personally, I save killing my brain cells for better things like Harp and Chivas (lots of ice).

You have to wonder how long Google is going to let this continue. I don’t think they can for very much longer. I expect a big-time clean up and change of policy for all Blogspot.com blogs soon. How can they not?

On a similar note, Search Engine Roundtable has the same story, but with additional data pulled from the report, more about domains.

Other findings of this research showed the spam percentages for Top-Level Domains (TLDs):

68% of .info TLDs are spam
53% of .biz TLDs are spam
12% of .net TLDs are spam
11% of .org TLDs are spam
4.1% of .com TLDs are spam

Geez, 68% of .info domains are spam? I’ve never bought one of those, and by golly, after reading that, I never will either.

When is the flood gonna come and wash away the spam? Or will the seas stay parted forever? Sam, lob to you.