Blog Sponsorships | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Blog Sponsorships"

Innovation Happens When You Solve A Problem In A Unique Way

Jason from Successforyourblog is right. Blog ads, and ads in general these days, are boring.

I find most blog are doing the exact same thing and its kinda boring if you ask me. The typical ad layout is a 468 x 60 banner up at the top of the page. Then the 125 x 125 button farm on the right hand side just above the fold.

I find this topic intriguing because blog monetization is one of my specialties. He’s right. Something needs to change.

The question is though… What can be done to innovate in this space? I believe that my ScratchBack system is unique and fun and innovative, but I’m biased. But besides that, something needs to happen in this space.

125×125 ads are great, but how long before those ads get “banner blindness” like everything else? What can us marketers do to solve this problem? Hopefully I’ll figure it out before someone like Jason does. :)

Do you like to try and innovate like I do? It starts with a problem. Now you try and solve it in a unique way. That’s innovation.

What problems exist that you can solve, in any niche? That’s how you should be thinking.

Once you get the problem solved, you then have to do it. Do you innovate?

Only A Handful Of Blogs Actually Make Money Online

It seems that finally everyone is starting to come clean about making money with blogs. The reality is that I’ve known for years is that most people can’t make a living off of a blog, and will never be able to. But because there are so many “make money online” sites out there nowadays, there seems to be some perpetual brand growth that everyone can make this professional blogging thing work monetarily.

It just isn’t true. This is hard, hard work.

Look, I’m not saying don’t try, because you CAN do it. I’m saying that most of you won’t get there (making a ton of cash off ads), that’s all.

Look at what Henry Copeland said this week. Henry is the CEO of Blogads.com, the first blog ad system from years and years ago.

…Only “dozens” of the 1,500 sites he works with can can sustain their sites solely with ad revenues.

Wow, if that isn’t social proof that I’m right, what is? Dozens of sites out of 1,500 make enough income to sustain solely with ad revenues?

I hate to preach, but c’mon, we all know this to be true as I’ve been saying for about 3-4 years now…

I wonder if anyone will have a solution to this problem soon??? Hmmm….

Online Advertising Just Got Fun – My Latest Project: Scratchback.com

You thought I was done helping others make money online when I sold BlogKits eh? Not quite. Starting today, I’m accepting only 100 beta testing applications for my latest project called Scratchback.com.

The press release goes out later this week, but loyal JimKukral.com blog readers get the scoop early of course, and can apply for one of the spots early as well. I’m thinking they’re going to go fast though, so sign up now if you’ll want to have an invitation to the private beta in August.

sb_beta.png

So what is Scratchback.com?

I’m not revealing the juicy details as of yet. Beta users will get a sneak peek though. All I will say for now is that it is an online advertising solution similar to things like Chitika, Blogads, AuctionAds or TextLinkAds and Adbrite. Similar in that it’s a publishing solution, but totally different and unique in how it works.

It’s mostly unique because it’s fun. In fact, the entire model is based around fun, not “making money online”.

I’ve been building this project in my head for 3-years now, and it’s almost done. I’m looking forward to sharing it with you and having some fun!

How To Sell A $100,000 Sponsorship For Your Blog

Joel Cheesman is a blogger in a niche of career/recruiting. Early in 2007 Joel sold a one-year sponsorship for his award-winning blog, Cheezhead.com, to Jobcentral.com for $100k. I recently interviewed Joel via email to find out how he did it, and how you can do it to.

jclogo207.gifJim Kukral: Was it your idea to sell your entire blog or did the sponsor suggest it?

Joel: Mine.

Jim’s Analysis: It just goes to show that success comes to those who ask for it. Decide what you want, then make it happen. It sounds harder than it is.

Jim Kukral: How exactly did this sponsorship come about? Who contacted who? Who came up with the $100k number?

Joel: My blog had done (and continues to do) a nice job of supporting my SEO business. So the issue arose of Do I focus on SEO and blog less, or do I create a revenue stream for my blog and justify the time spent blogging. Revenue stream and more blogging won. I contacted JobCentral. They were a great prospect because they had supported me before (http://www.cheezhead.com/2006/06/11/jobcentral-wins-auction/).

I came up with the $100K number. I knew that if we were going to garner attention, it would have to be something big.

Jim’s Analysis: Never undervalue yourself. Sometimes asking for too little is a very bad thing.

Jim Kukral: What exactly does the sponsor get?

Joel: Dominating presence on blog (header, banner, sponsors page, single post drop-down link); plugs in podcasts and videos; logo on T-shirts worn at tradeshows and conferences; advertising in anything I publish, etc.

Jim’s Analysis: $100k/12 months=$8,300/month. Not bad for all that. As Joel mentions below, a company can spend over $100k/year on a trade show presence and possibly never even track that ROI back. With a blog sponsorship they can track everything, and the buzz alone from the sponsorship can pay off as it reaches every major blogger in that space. Hey, look at this article for proof :)

Jim Kukral: What’s the advantage to the sponsor for doing this?

1) It sounds corny, but there was really an element of “supporting the arts.” Bill Warren, head of JobCentral, really believes in the medium and where it can go.

2) Brand awareness. My blog just won Recruiting.com’s Best Recruiting Blog for 2006. I have a good name in the industry and healthy growth.

3) Zagging. A lot of companies will spend over $50K on one tradeshow in our industry, where they largely go unnoticed. By sponsoring a blog at this level, JobCentral took a different approach to its competitors’ marketing activities.

Jim’s Analysis: While I don’t think this will be an easy sell to most companies who are used to dropping wasted money into trade shows and banner ads, I do think that smart companies will see the advantages Joel talks about. The trick is finding one like Jobcentral, who is obviously way ahead of the curve. I’m going to try and interview Bill Warren, head of Jobcentral next and get his thoughts on Joel and this sponsorship.

Jim Kukral: What’s the advantage to you for selling a sponsorship this way?

I can better justify the time spent blogging. Time is money, right?

Jim’s Analysis: I would agree. The #1 advantage is that Joel can now concentrate on his craft, instead of worrying about selling ads.

Joels’ Dirty Little Secret

I saw Joel in person at an event the other day and he secretly told me that after he sold this sponsorship he was contacted by other industry people he knew who wondered why he didn’t come to them first, as they would have given him way more than $100k. Lesson learned, it doesn’t hurt to ask.

Read Joel’s story about “selling out” on his blog.

Digg this story please?

Here’s Joel’s “selling out” funny video. Good work buddy.

Cheezhead Sells Out

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