Blog World Expo | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Blog World Expo"

Get Out There & Get In The Game!

Everyone always asks me why they should spend their hard-earned money in a crappy economy to go out to one of these trade shows like Blogworld or Affiliate Summit. They say, “Jim, what am I really going to learn that I can’t find for free online already?” Or, “Jim it seems so expensive when I can just watch the videos later.”

Good points… but wrong. You don’t go to shows like these to learn a ton of stuff (by the way you do). You go to shows like this to network.

There is absolutely no substitute for being seen. It’s the secret sauce that turns you from being someone’s recognizable Twitter icon, to being a real, human being. And in case you haven’t noticed, people do business with people… not icons.

There is a limit to how successful you’re going to be without being seen in person. You’ll never forge the friendships that will turn into business partnerships. You’ll never get in the “inner circle” of the top players in your industry without being seen.

You HAVE to get out there and mingle. You MUST!

By the way, if you haven’t been to a show in a long time, it’s not like it used to be where all the “big names” go and hide at a private party. Times have changed. Everyone is approachable. Everyone is accessible, just like social media.

Get out there and get in the game. See you at the Affiliate Summit in Jan. Oh yeah, another great reason to meet in person is to get disagreements or misunderstandings straightened out.

Believe me, pony up the dough for the next show in your industry. It will be the best money you ever spent.

Blogworld 2009 Monetization Track Summary

As you may or may not know, this is my 3rd year as the organizer for the Blogworld “monetization” track. That means that I get to create sessions for the show that revolve around “making money with blogs”. The past two years have been extremely successful, with jam-packed sessions and thousands of happily informed people walking away with tips and tricks and motivation… oh my!

This year I’m at it again. The final schedule is up now and you can see the panels that I’ve put together.

Are you coming? Because it’s going to be the best track yet! Over the next few weeks leading up to the show I’m going to feature each panel I put together and talk about why you NEED to be in attendance.

Here’s a run-down of the sessions I’ll be talking about here on my blog over the next few weeks. Note: I’ll be personally moderating a bunch of these panels.

Friday, 11:30 AM
Panel: Are You Getting The Most Money Out Of Your Blog As You Can?
Description: You may think your blog is earning well, but what if someone showed you how you’re leaving money on the table and could be earning much more? Well, this panel will show you how to extract those extra revenues out of your blog that you’ve never thought of. Ready to make even more income next year? We’ll show you how.

Panelists: Dave Taylor, Tim Jones, Chris Pirillo, Chloe Spencer

Friday, 12:45 PM
Panel: Affiliate Marketing Blogging Secrets
Description: Top bloggers already know, and have proven, that affiliate marketing is a top three money making tactic for their blogs. Now is the time to learn from the affiliate marketing experts about how to incorporate high-converting affiliate marketing efforts into your plan of attack.

Panelist(s): Angel Djambazov, Brian Littleton, Ben Huh, Kim Rowley

Friday, 3 PM
Session Title: Making Social Media Make Money – The Top Ten Strategies
Description: Social Media has become our first choice for communication with friends and for business. Most of us start our online sessions with Twitter or Facebook. Social Search poses the first real threat to Google’s dominance. This presentation will explore practical applications to deliver real bottom line profitability for business and leading strategies for building your personal brand online.

Panelist(s): Jay Berkowitz

Friday, 4 PM
Panel: Did I Miss The Online Video Boat?
Description: So what happened? Last year everyone told me I should be making Web videos and I’d be rich. I didn’t do it because I was too busy and didn’t know how to start. Did everyone get rich besides me? If so, who and how and is there still time for me to jump on board?

Panelist(s): Steve Rosenbaum, Gary Rozenwieg, Vincent Everts

Saturday, 11:30 AM
Panel: The Money Making Potential of Continuity Programs
Description: The business case and money making potential of creating and maintaining continuity programs.

Panelist(s): Tim Kerber, Ryan Lee

Saturday, 12:45 PM
Panel: How to Earn A Big Ole’ Pile of Money By Making Lots of Killer Blog Content
Description: One way to make money on your blog is to create tons of high-quality content. But how do you do that if you’re a one-person shop? Learn from the experts about how they create massive amounts killer blog content that helps them earn like Web rock stars.

Panelist(s): Rosemary, Warren Whitlock, Dan Gray, JB Glossinger

Saturday, 3 PM
Panel: Blogging Super Panel Live Feedback Site Reviews
Description: Is your blog optimizing its potential to make money? Find out! This panel of the top money making bloggers of all time will spend a few hours reviewing your blogs live. So get there early and step up to the mic and be ready to have your blog picked apart by the pros who know.

Panelist(s): Darren Rowse, John Chow, Zac Johnson

Saturday, 4:15 PM
Panel: How to Make $60k a Month with a Membership Program?
Description: Learn the secrets of how to take a niche topic and turn it into a profitable membership program from scratch, capable of earning $60k a month or more. It wasn’t always easy either. Learn about the early days and the problems we ran into, as well as the mistakes we made in the process. Also learn how to turn on the marketing machine to attract new members.

Panelist(s): Timothy Sykes, Adarsh D. Pallian

Bonus! She’s not in my track, but she is speaking.

Session Title: Facebook & Twitter Fortunes: How To Strategically Grow Your Business Using the Top Two Online Social Networks
Description: Facebook is the largest online social network and Twitter is the fastest growing online social network. These two giant sites have changed the landscape of online marketing with significant implications for business owners, marketers, and entrepreneurs. Facebook boasts over 200 million active members and is growing at a rate of over one million new members per week. Twitter has grown 2300% in the past 12 months. Facebook, Twitter and other social media sites are extremely powerful marketing mediums through which to exponentially grow your business.

Panelist(s): Mari Smith

BlogworldExpo 2009 Monetization Track

Note: BlogWorld attendee discount pricing expires 9/14! Pass pricing and link to register is here: Use my DISCOUNT CODE by 9/14 to take an additional 20% off! DISCOUNT CODE: JK20

Also: Hotel Discounts expire 9/14! This is the best hotel pricing in the history of BlogWorld, with partner hotel rooms at $69, $79 and $89/nt. 2 even include FREE INTERNET! :) Hotel pricing and link to book rooms is here.

This will be the third year of BlogWorld and New Media Expo 2009 (wow, really?), and will also be my third year of being in charge of putting together the monetization track. That means that I get to pick the speakers and panels and topics that focus on making money with blogs. The last two years have been great, but this year is really going to blow those last few years away.

Why? Because the lineup is truly amazing this time. Over the next few weeks I’ll be posting about each speaker and session and explaining why I think you’re going to enjoy their presentations and information. If you haven’t bought your tickets for the show yet, I highly suggest you do so now.

Learn from top bloggers, podcasters, and social media experts at BlogWorld and New Media Expo 2009

Win Dinner In Las Vegas At BlogworldExpo With Problogger

Want to enjoy a fancy, schmancy dinner with some of the top bloggers from around the world? Marketleverage.com is sponsoring a dinner for three lucky winners at the Blogworldexpo.com event.

To enter, you have to be present at the panel and you must sign up using the form below. Three winners will be picked from the audience during the session and will join me, John Chow, Shoemoney, Copyblogger, Problogger, Zac Johnson and the Marketleverage team for dinner at the Envy Steakhouse.

Panel info: Saturday, Sept. 20, 2008: 11:00 AM – 12:00 PM, 222.

Enter using form below









Name:
Email:

The Blogworldexpo Song – See You In Vegas?

Are you planning on coming to the Blogworldexpo in Vegas this fall? If so, or if you’re on the fence, believe me, you want to attend. All the biggest name bloggers (Problogger, Copyblogger) are going to be there, and you’re going to socialize with them, and learn from them.

And hey, if you register now and use my link you get 20% off. But it doesn’t last long.

Still not convinced? Watch me embarrass myself by singing a song about the show below in video form. I’m performing for your attendance! Hope to see you there and we can hang out.

I Need You! @ BlogWorldExpo

Looks like it’s official. I’m organizing the monetization track at the next Blogworldexpo out in Vegas this Sept. 2008. You coming? I hope so.

So, if you’re coming, I want you to be on a panel. No, I NEED you to be on a panel. If you know anything about the world of making money from blogging, in any form, then it’s your responsibility to tell me you want to be a on a panel. :)

Here’s an audio clip explaining more. If you want to submit a speaker proposal, go here. You only have until May 31.

You’ll see way more from me on this in the next month or so, so stay tuned.

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Don’t wait to register. The price is gonna go up!

Your Personal Brand Is The Experience People Have With You Face-To-Face

I must have written about 30 blog entries about personal branding over the past 5-years or so. Pretty much every single one said the same thing…

Your brand is the experience your customers/reader/viewers (whatever) have with your (product/service/whatever).

I believe this to my core.

You get the idea, right? It’s logical. Brand=experience. You cannot have a brand until the experience happens. In this case (story below), we’re talking face-to-face.

Here’s one of my best pieces over at MarketingProfs.com. Here’s another one about Google.

As I’ve mentioned many times before here on MPDailyfix.com, I’m a believer that your brand is the experience your customers have with your product/service/employees/blog/whatever. One of those “things” that is important in an experience with your brand is quality.

On to the point. Lately Mike Arrington of Techcrunch fame has been taking some major lumps to his brand. First, there was the miscommunication of his no-show at Blogworld, then today I’m reading a post by someone who felt she was not treated nicely by Mike at a party (his own party). And she muses… Bold is mine.

But this weekend, I discovered that Michael Arrington doesn’t understand one thing: there’s a time and place to be combative and complacent, and there’s a time and place to be collaborative and constructive…

I smiled and was just about to thank him when he snickered this out of the side of his mouth, “Whatever. It was certainly a pleasure meeting you too.” Then he turned his back to me and laughed with his friends.

This exchange left me completely… well, shocked to tell you the truth. Sure, Michael Arrington has a tremendously successful blog worth millions. People know him, respect his company, and may even respect his personality.

But is it all worth it? Because now, Michael Arrington also has one former reader sitting here wondering if anyone, other than his mother, really likes him.

2007 has also taught us that foul assholes are inevitably sniffed out. Genuinely rancid personalities are never good for business… they eventually just stink up the whole place.

Pretty harsh stuff. I have no idea if she’s right or wrong. Never met Mike. Perhaps she misread him? Maybe he really is a jerk? I don’t know.

What I do know is that your brand is the experience people have with you. Plain and simple. With blogs, it’s VERY easy now to have a meme spread that can destroy your personal brand.

Believe me, I’ve been blogging since 2001, and I’m completely over exposed. Heck, I’ve been Google-bombed by a malicious mob of political bloggers who didn’t like one of my blog entries. It’s easy to have your brand tarnished, sometimes even if it may not be deserved.

Check out some of the comments on the blog post bashing Mike. Pile on!

Wow… this is a blistering write up. I will say that Arrington is not the nicest guy in the world. I have met him on several occasions and he tends to make everyone, other than his immediate friends, feel like they are bothering him. It’s too bad, b/c he has a lot of influence and could really carve out a piece of web history for himself if he would just be pleasant.

Ew. This guy sounds like a total waste of time, insecure in his own success, as fickle a fraudulent politician.

Hum . . . too bad about this guy. I don’t know anything about the blogging world, except from reading yours and a coupla other blogs. I’m not surprised that there are jerks who act as foolishly as this guy did.

Protect your personal brand by, well… not being a jerk, and/or making sure people don’t misunderstand you. As for Mike, I hope to meet him someday to form my own brand experience. Until then, I’ll simply choose to take all the hearsay in stride.

Did You Get Your Flip Video Camera Yet?

At the Blogworld Expo last week I must have taken 30 videos using my Flip video camera. It was easy, fast and well, it was just good. I love this thing.

I showed it off to everyone I met, even in my presentation, and I’m still getting lots of people emailing me after asking me what the name of it was and how and where to buy it. Well…

Flip Video Ultra Series Camcorder 60-Minutes (Orange) Flip Video Ultra Series Camcorder 60-Minutes (Pink) Flip Video Ultra Series Camcorder 60-Minutes (White) Flip Video Ultra Series Camcorder 60-Minutes (Black)

I’ve just updated my Flip site at www.BuytheFlip.com to include some new stuff.

1. Added links to Buy.com, with a coupon code.
2. Added links to the 4 colors of Flip Ultra cameras (Pink, orange, black and white).
3. Added links to some sweet Flip accessories you need to have to do this right. (Tripod, cases, etc…)

If you haven’t gotten around to getting your Flip video camera, you might want to hop on over and take advantage of the exclusive coupon code I have from Buy.com.

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