Affiliate Summit | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 2

Category Archives for "Affiliate Summit"

Affiliates, Customer Evangelists & Twitter

So let me ask you a question. I’ve been trying to be an outside customer evangelist for many companies for years now. I won’t name the companies here at this time, but if you know me and have followed me you know who I’m talking about.

Here’s the question.

kindlevangelist

Why is it ok for a company to “market” their services/products on Twitter, but it’s not ok for me to do it as an affiliate evangelist of that product/service?

Here’s an example. A fishing supply company monitors Twitter search for people talking about fishing. The company then follows the person on Twitter and begins to engage them in a conversation about fishing. Which ultimately leads to them maybe getting a sale for their fishing supplies. Or a backlink, or publicity, whatever. They get something.

Now what about me? I’m a partner or affiliate for the fishing supply company. If I do the same thing. If I engage a follower/friend and talk about a product I truly love… People might say that I’m spamming? Shilling for a commission.

I am.

But isn’t that what the fishing supply company was doing?

It is. Don’t deny it.

So, why is that different then when I do it, assuming I’m an evangelist?

Why does the company get a free pass promoting themselves and the evangelist doesn’t?

When they do it, it’s “outreach” and being social/cool.

If an affiliate/partner/evangelist does it, it’s “trying to sell something”.

Fair? No. The way it is? I guess so?

I simply find it interesting to explore this new dynamic in our current social media world of marketing and sales. I also find it very interesting how the same companies that worked hard to quell customer evangelists, are now leap frogging the evangelists by adopting their techniques from the corporate level on their own.

What’s your take? For more reading, check out Scott Jangro’s two part series on affiliate links in Twitter. Part 1, part 2.

You can also hear a spirited discussion of this in our Geekcast.fm podcast from the other day.

Lastly, make sure you attend the Affiliate Summit this summer in NYC to talk more about this type of thing.

I Made The Cover Of FeedFront Magazine With Gary Vaynerchuk

feedfront-cover-large-issue5I really don’t want to make super self-promotional blog entries, but c’mon, this is pretty cool. I’m on the cover of a magazine! With Gary Vaynerchuk! Pretty awesome.

You had better be coming to the Affiliate Summit in NYC this August. Chris Brogran and Peter Shankman are keynoting. Here’s a $100 coupon code, book now!

Thanks to Shawn and Missy for the opportunity and well, everything.

Affiliate Marketing Secrets Revealed

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

Did you know that Affiliate Marketing is billion dollar business? Yep, it’s a big deal. And probably one of the most unknown business models out there too. I’ve been doing affiliate marketing since 2000 and I can tell you that it has made me a significant amount of my revenue every year since then.

Why? Because it works. If you want to learn about the affiliate marketing business, you’re going to want to learn from the master himself, Shawn Collins, the man who literally wrote the book on Affiliate Marketing, and who co-owns the largest trade show in the space called the Affiliate Summit. (Get $100 off the show by going here)

Listen to the podcast with Shawn here.

Talking about how to be successful with affiliate marketing with Shawn Collins, owner of the Affiliate Summit conference.

Affiliate Summit West 09 Wrapup – Gary Vaynerchuck Keynote

Another Affiliate Summit event has come and gone. I’m writing this post as I sit in the Vegas airport on delay back to Cleveland where it’s 6 degrees. I hate the cold but there’s no reason to stay in Vegas now that all of my friends are gone and the show is over.

So as I mentioned, the show is over, and what a great show it was. Shawn and Missy hit once again with a well-run, fun and informative show. Over 3200+ showed up in a poor economy… what does that tell you about this show?

As usual, this is my fourth time, I was the emcee for the show which meant I got to introduce the keynote speaker who was Gary Vaynerchuk of Winelibrary.tv. I’ve pasted the video recording of his keynote below. I highly recommend you watch it and get motivated to be successful!

Now it’s time to get home and get some things done. I always come back with a pocketful of ideas that turn into profitable businesses for me down the road. And that’s a really, really, good thing, no?

If we met in Vegas, it was great hanging out. If not, why didn’t come find me???? :)

Online video chat by Ustream

Online Reputation Management Workshop In Vegas

You do measure yours, right? I sure hope so. My friend Andy Beal just wrote me today to let me know that he’s holding a one-day workshop for individuals and executives and small business owners about how to manage their reputations online. Only 25 seats are available as of right now.

You can register here, and if you do end up wanting to go, please feel free to use my exclusive coupon code of “kukral” when you checkout to get $100 off the cost of the event.

The event is being held the day right after the Affiliate Summit event in Vegas in January 2009, of which, I’ll be emceeing. So if you’re coming to that, you might as well stay one more day and go to Andy’s thing. (Don’t forget $100 off with my “kukral” coupon code).

By the way, if you haven’t registered for the Affiliate Summit yet, go here and get $100 off of that too! Hey, I’m full of holiday coupons today!

See you in Vegas??? C’mon, it’ll be a great time. It always is.

Who is Andy?

Andy Beal is renowned for his expertise in online reputation management. The founder of Trackur, editor of Marketing Pilgrim, and co-author of Radically Transparent: Monitoring & Managing Reputations Online, he is arguably the foremost authority on online reputation management. During this exclusive one-day master class workshop, you’ll learn cutting edge reputation management, customer engagement, and search engine optimization techniques. With its small class size, every attendee is assured attentive, hands-on training.

Book Your Affiliate Summit Trip Now, Here’s Why

I hold the following statement below to be one of the most accurate statements I’ve ever made.

The Affiliate Summit is by far the best conference in the industry today, by far.

Disclaimer: Yeah, I’m the emcee, and yeah, I’m friends with the owners. And yeah, I’ve got $100 off exclusive coupons for attendees. (Get that here).

That doesn’t matter. It’s the best show because it’s not just about affiliate marketing. I almost wish they would change the title, because honestly, and I’ve been saying this for years, people who do affiliate marketing do ALL internet marketing.

So the Affiliate Summit is really a conference that covers everything. Not just search, not just email, not just landing pages, not just pay-per-click…

EVERYTHING.

Do yourself a favor and come join me and over 3,000 other people at the Rio in Vegas this January. I just booked my flight today. Wow, the prices on flights have come down.

Note: If you’re worried about extra costs like hotel and food and all that. Honestly, I don’t think any other conference has you covered better than Shawn & Missy do.

You get a really nice lunch every day. You get tons of drink tickets. (I don’t remember having to buy a drink at the past 5 shows.) The parties at night all have food usually. Your expenses are really your hotel and flight and gambling if you want to.

Here’s an offer for you. If this is your first time, and you use my link to register, and if you go and you tell me after you didn’t learn anything, I’ll feature your website or blog on JimKukral.com for a month after.

See you there.

Affiliate Summit $100 Coupon

Update: This discount works on the Las Vegas 2009 show too, so book now or bookmark it!

As you know I’m the emcee for the Affiliate Summit these days. I have done the past two, and I’ll be doing it again for the Social Media one-day show on Oct. 5th in NYC.

Are you coming? You should, it’s going to be a great event and I hope to see you there.

Here’s another reason to come. If you go here, and click on my link and use the coupon code, you can get $100 off your registration! This is the best offer you’ll find out there. Hey, what can I say? I’m the emcee, they hooked me up!

ASE08 – Blue Man Group & Corey Booker

Last week was the Affiliate Summit in Boston and I had the pleasure of being the MC again for the show. This time I got to introduce special guest performers The Blue Man Group, who then introduced keynote speaker Mayor Corey Booker.

Below is the footage I grabbed right after I got off stage. It’s part of the Blue Man shtick and part of Mayor Booker’s speech, which, by the way, had people’s eyes watering. Great speech. Here is some more footage, and remember, the entire speech will be shown at AffiliateSummit.tv so go sign up.

Oh yeah, people are discussing it over here on Affspot forums so join in.

Affiliate Summit, Zappos & Mandals, Win $100!

Ok, last reminder. If you want to win $100 from Zappos, watch this video get your feet moving, literally. It’s soooo easy to win. Just do as I say in the video. As I said in previous posts on this.

You like shoes, no? Well, you will like this contest I’m having with my friends over at Zappos.com. Five people will win a $100 Zappos.com gift certificate to buy anything they want on their site. And all you have to do is… well, watch the video. It’s easy to enter, believe me.

Click here to see all the current entries at Flickr. Yes, ladies, you can wear flip-flops to enter. :)


Zap

Affiliate Marketing Forum Launches – Affspot.com

There’s a new affiliate forum that has launched at Affspot.com. It’s being run by friend Sam Harrelson with support by a bunch of other highly credible affiliate marketers who have years of experience in the industry.

Here’s my video talking about it. Shawn Collins has another post about it here.

Why have another forum? Why now? Well, here’s a video of Sam talking about it.