Blog | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 23

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Referral Marketing Better Then Affiliate Marketing?


Zachary Rodgers at the ClickZ news blog picks up on a discussion we’ve been having over at ReveNews that I started last week about renaming affiliate marketing.

Craig Danuloff chimes in with a good option: Referral Marketing. What do you think? I think I like that the best so far.

This is a hot topic in the affiliate marketing circles. I’ve been approached by many people privately to discuss it even further. Is it truly possible to change it? Who knows? But it’s worth talking about.

Online Video Still Has One Big Problem

Sam over at Costpernews writes that Valueclick has officially launched their video network.

Ok, so, it’s a network that streams videos, right? Here’s the problem I’ve been talking about for over a year now.

It’s still not that easy to make good videos. So if you don’t have the capability to create an entertaining, not boring, video, it really doesn’t matter if you can stream it as an “ad”, does it?

Nothing against ValueClick. I think that this is a needed solution. However, when I look at the world of performance marketing, I see only a few small top brands even trying to give video a shot, then even being able to do it well. I do believe that affiliates would kill for video content however.

I still think we need more ways for the small business owners to get into the video business. Personally, I think companies like Rovion are doing the right thing in terms of pricing and technology. However, even then it’s still a jump for many small businesses.

Overall, I think this is a niece portofolio piece for Valueclick shareholders mostly. Will it get used? We’ll see.

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